Policy 4 Fostering a recycling-oriented society in the industry of Niseko Town. (1)

(1) Create a distinctive sightseeing area that can fully enjoy "food · fun · healing"

Current situation and issues

(1) Enriching attractive Niseko sightseeing that can be enjoyed throughout the four seasons

The image of the resort Niseko is well established, but from November to April and from late October to November is a quiet period, the decrease in tourists is noticeable. Therefore, it is required to create a full year resort that can be enjoyed throughout the four seasons.
Also, at present, experiential tourism is thriving, mainly outdoor sports and rural experiences are developed, but it is also necessary to respond to new tourism needs such as "healing". Furthermore, the needs are diversifying to the field of experiential tourism and cultural art, and we are also required to respond.

(2) Enhancement of software to support Niseko sightseeing

In order to maintain and improve tourism demand, software initiatives such as information provision and event holding are also important. In the past, there were many temporary efforts, but from now on, sustainable efforts leading to effective attendance and enhancement of convenient information provision corresponding to internationalization of tourism etc. are required I will.

(3) Improvement of traffic convenience for tourists

Niseko Town and the Niseko Mountains, the means of transportation between sightseeing points is limited, and most of them are driven by car.
Therefore, it is necessary to secure traveling means, mainly public transportation, so that tourists can easily travel around Niseko.
Also, improvement of transportation access to Niseko outside tourists is required.

Direction of future efforts

(1) Improvement of attraction of Niseko sightseeing through cooperation with other industries such as agriculture

We will try to improve the appeal of sightseeing in Niseko while utilizing "Niseko resources" of other industries such as direct sales of delicious agricultural products and souvenir development. For this reason, we will promote the creation of a core organization and creation of a space to serve as a base.

(2) New demand evoked by careful information provision, improvement of traffic convenience, attractive events, etc.

Providing information such as easy to understand, easy to obtain, events, transportation, lodging etc., securing transportation means, holding not only tourists, but also local residents will want to participate in overseas view We will try to find tourism demand. Therefore, we will promote tourism information bases maintenance, convenient tourist route setting, holding events by residents participation, attracting tourists abroad.

(3) Promoting Niseko Tourism Creation through Various Collaboration

While striving to collaborate with groups and others who are doing steady efforts by local residents, they provide various experiences and healing (hospitality), differentiated from other tourist spots, forming a handsome residential resort Niseko I will continue. For this reason, we will promote cooperation with private tourism organizations, etc. by raising residents' consciousness.

(4) Establishment of resort tourism basic plan

In cooperation with Niseko Resort Tourist Association, establishment of a basic plan is required to clarify the way of basic promotion as "resort area Niseko" in the future and steadily develop as an international tourist destination.

Main Specific Initiatives

  • Support for Niseko Resort Tourism Association which is incorporated
  • Promotion of Konbu Onsen district promotion plan as new demand arousing measure
  • Securing travel means of sightseeing points by utilizing living bus
  • Continuing event holding the theme of nature through participation by residents
  • Establishment of "Niseko Resort Tourism Basic Plan (tentative name)"

Inquiries regarding information on this page

Niseko Town Hall
TEL:0136-44-2121
FAX:0136-44-3500