Policy 4 Fostering a recycling-oriented society in the industry of Niseko Town. (3)

(2) Creating a vibrant commerce and industry with people and people inside and outside the region gather

Current situation and issues

(1) Formation of shopping districts where townspeople and tourists meet together

Along with the road expansion work, maintenance of the beautiful highway advanced along Road No. 66, the housing environment and shopping districts were improved.
Each shop has its own characteristics, but under the unified image of the building, the townscape development is being promoted and a stage for accepting people is being completed. However, how to make use of the stage and to attract guests in the future is the key, and autonomous response by commercial and industrial companies themselves is required.

(2) Enhancement of software to support commercial and industrial

The townscape has been improved and each store has its distinctive management strategy and how to make the lodgers is a future task and it is time to need management efforts.
From now on, it is necessary to create a structure where local products are available at once and cooperation between tourism and agriculture.

Direction of future efforts

(1) Creating appealing Niseko products in cooperation with other fields

We will try to improve the appeal of local products by collaboration with sightseeing and agriculture.
For this reason, we will collaborate with related organizations, provide excellent local products to townspeople and visitors, and also consider developing new products and marketing methods.

(2) Creating a place to interact with the new commercial environment

We will try new exchanges and create opportunities by utilizing the improvement of charm of shopping districts accompanying Kirara Route Maintenance.
For that reason, we will support the hosting of events and attendance activities mainly by local people.

(3) Broad offer of Niseko products

We will try to create a mechanism that makes it easy for local products to be obtained not only for tourists but also for local people.
Therefore, we will endeavor to develop a new commercial environment that secures space that can provide excellent local products to tourists and local residents.

Main Specific Initiatives

  • Support for the Niseko Town Chamber of Commerce, which plays a core role in commerce and industry
  • Collaboration with agriculture, commerce and tourism industry to support the launch and development of new industries
  • Strengthen shopping mall organization, guidance and support system for management improvement and modernization of management

Inquiries regarding information on this page

Niseko Town Hall
TEL:0136-44-2121
FAX:0136-44-3500