[Social issues/resolution project] Efforts to resolve the shortage of taxis in the Niseko area during the winter season

※随時最新情報を更新しています（2023年12月18日更新）
 

　2023年10月24日に開催されました『ニセコモデル』の事業者向け説明会のアーカイブ動画が、下記にて視聴できますので、ぜひご覧くださいませ。
　また、動画と合わせて下記に事業者向けアンケート用のフォームも用意しておりますので、
ご協力いただける方は、ご記入をお願いできますと幸いです。

ニセコエリアでの冬季観光シーズン中の観光客増加による移動需要にひっ迫に対応するため、期間限定でタクシー車両・乗務員を札幌等から派遣する『ニセコモデル』を実施します。つきましては、事業者に向けた事業概要説明会を下記の通り開催しますので、是非ご参加ください。

日時：10月18日（水）1回目14：00～　2回目16：00～　＠ニセコ町民センター2階・研修室 1
　　　　11月 7日（火）1回目14：00～ 2回目16：00～　＠ニセコ町役場1階・多目的ホール1
内容：『ニセコモデル』事業概要について、導入するアプリの使い方について
参加：無料。事前申し込みも不要です。

※下記より説明会概要資料（PDF）をダウンロードできます

　　　　　　　Utilizing taxis to resolve issues caused by inbound overtourism
“Niseko Model” launched and signing ceremony held by four parties (October 3, 2023)

The Hokkaido Hire Association, Kutchan Town, Niseko Town, and GO Co., Ltd. will dispatch taxi vehicles and crews from other business areas for a limited time as a way to solve the traffic problems caused by overtourism during the winter season in the Niseko area. We have launched a ``Niseko Model'' plan to secure one-mile foot traffic.

In the Niseko area, the number of tourists increases significantly during the winter tourist season, and demand for transportation increases locally during the busy period from December to March, making it difficult for both tourists and local residents to travel the last mile. I am. On the other hand, considering the difficulty in securing drivers and the profitability of local taxi companies in light of the 8-month off-season, the number of vehicles owned by local taxi companies is limited. We are now forced to do so.

In order to solve this problem, we launched the ``Niseko Model'' through public-private collaboration. This initiative is being carried out in cooperation with the Hokkaido Hire Association, the National Hire/Taxi Federation, the Ministry of Land, Infrastructure, Transport and Tourism, the Kutchan Tourism Association, the Kutchan Chamber of Commerce and Industry, the Niseko Resort Tourism Association, Niseko Town of Commerce and Industry, and the Niseko Promotion Board. This is an initiative that utilizes limited taxi passenger transport outside the operating area* and remote roll call system, and dispatches taxi vehicles and crews from other areas such as Sapporo as a support team only during busy seasons.

応援隊の派遣に伴い必要となる乗務員の宿舎確保や滞在費補助は町が担い、車両は観光客はアプリ注文、地元住民はアプリ注文に加え従来の電話対応も可能とし、乗務員のインバウンド接客や営業ハードルを下げるほか、運行効率を最大化させ供給力向上を狙います。今冬の稼働を目指しており、車両と乗務員の応援隊派遣は札幌と東京など他エリアのタクシー事業者で、乗務員25名、車両10台を予定しています。

With operations starting in December this winter, we will verify the sustainability of the business based on interviews with inbound tourists and local residents about their travel experiences, and the operation and profit status of local businesses and supporting businesses. In addition to contributing to resolving transportation issues in the Niseko area, we aim to become a new model for dealing with overtourism, which can occur in various regions regardless of the Niseko area.