From defensive economy to aggressive economy
1. Promotion of agriculture and livestock industry (agricultural relations)
(1) Promotion of national emergency agricultural land restructuring development project
In order to improve the productivity of Honmachi agriculture it is essential to improve the agricultural production infrastructure such as expanding section of agricultural land, correcting slope, and developing drainage channel. In addition, it is urgent to accumulate utilization and mobilization of agricultural land for further workers, and to eliminate abandoned fields of cultivation.
In the 5th year Niseko district national emergency farmland reorganization improvement project, in order to solve such agricultural tasks, we promoted the partitioning and generalization of agricultural lands by general lot construction, the modernization of irrigation facilities, and the improvement of agricultural productivity In addition to improving, we will promote collective use of agricultural lands by convergent methods and utilization integration for the workers.
This project is a large-scale agricultural rural development project of the country, with the smooth implementation of this project as the top priority measures of Honmachi agriculture, we will promote the project in cooperation with the Hokkaido Development Bureau and the local promotion expenditure ceremony . In addition to utilizing an advantageous system such as reducing the burden on beneficiary farmers and compensating for income during the whole year construction, from this fiscal year we conduct soil diagnosis and soil hardness tests before and after infrastructure improvement work, We will promote initiatives that can be analyzed and done as a city.
Regarding small-scale land improvement and agricultural land disaster restoration, in order to respond to recent abnormal weather etc., town specific measures such as agricultural drainage repair project, Ming Culvert excavation special measures project, agricultural land etc. disaster restoration independent business etc. are promoted We will also work on a business system related to the maintenance and management of agricultural irrigation facilities newly.
(2) Promotion of safe and secure agriculture in harmony with the environment
Agriculture in Honmachi aims to establish safe and secure agriculture by promoting regional circulation type clean agriculture, including the stable production and supply of high-quality food, the national land and environmental conservation, the formation of beautiful rural landscape etc. Through the demonstration of its function, it supports the healthy living of the townspeople and is linked to a wide range of industries such as food processing and tourism, and plays an important role as a core industry of the region. Continuously, in order to promote safe and secure agriculture in harmony with the environment, we aim to realize agriculture that promotes regional organic matter recycling agriculture based on earth-making countermeasures and brings peace of mind to consumers.
Continue to clean agricultural comprehensive promotion project (assisting yes-clean cultivation), full compost composting promotion project, green manure crop promotion project, soil diagnosis business, residual pesticide control measures and so on.
To compensate for the disadvantage of agricultural production conditions in the inter-mountainous areas etc, "direct payment grant of inter-mountainous areas etc." to be given to farmers who continue agricultural production activities, maintenance of farmland and qualitative improvement of regional resources We will continue the business of "multi-faceted function payment grant" to be delivered to joint activities aiming at.
(3) Establishment of highly profitable regional agriculture and collaboration between agriculture and tourism
Introduction of highly profitable crops, high value added by clean and organic agriculture, 6th industrialization through agricultural processing and direct sales, branding utilizing the recognition of "Niseko", local production and local consumption strategy in cooperation with business and tourism tourists, We will strive to secure and secure stable management to take various initiatives that make full use of our creative ingenuity.
In recent years, together with the promotion of Niseko rice which is earned by consumers, we will promote the consumption of sake brewery suitable for rice wine, merchandiser related products, consumption of locally produced rice flour, local production of local consumption and food education.
For upland cropping, we are promoting the selection of priority crops and the introduction of newly introduced crops, along with planned cropping and stable production, aiming for optimal crop rotation based on soil making.
Regarding dairy farming, in order to promote the improvement of qualities of dairy cows by promoting the production of safe and high-quality raw milk based on the self-sufficient feed base, promotion of livestock improvement, etc., support for dairy farming helper system, support for measures to improve dairy cow quality, livestock We will continue to maintain good animal husbandry environments, including contagious disease countermeasures, promotion of livestock cluster projects. Also, in cooperation with the Agricultural Improvement Promotion Center, we will support the operation of the Niseko MR Center.
The compost center operating from December 2002 operates the facility as a designated manager, but due to the decrease in the number of dairy farms and the increase in the use of cow dung which is the raw material due to the increase in home use Strict management is continuing from a certain situation. Also, we will maintain appropriate facilities from the situation where the facility is getting older. For the stable production in the future, it is important to improve the environment to ensure stable management and proper maintenance of facilities. Continue to maintain the supply of high-quality fully compost while conducting a review of the future outlook of the facility and management content.
Town-consolidated grasslands will make efforts for good management by updating pastures and repairing dangerous parts.
(4) Establish diverse and flexible regional agriculture and utilize human resources
To promote the stable production of core crops and establish regional agriculture with high profitability through the consolidation of priority promotion crops, we promote national emergency farmland reorganization improvement project. In addition to promoting the modernization of the agricultural production foundation, we will support agricultural land use accumulation and planned farmland conservation efforts for certified farmers and new farmers through agricultural land use integration facilitation organization and agricultural intermediary management organization.
Regional agricultural revitalization councils composed of related organizations such as towns and JA will take measures to stabilize management income such as applying for various direct payment grants such as field crops and paddy field utilization. In strengthening the constitution of agricultural management, we will promote advanced management development and corporateization efforts as certified farmers to enhance corporate management management abilities.
In order to rebuild the community of the settlements where the number of houses has decreased, we promote the reorganization of villages based on the consensus formation of local residents, and encourage the revitalization of community activities. In addition, we will continue to revitalize the regional economies, such as utilizing the "regional cooperation squadron" and "village support personnel" that accept motivated urban residents.
(5) Securing a player in regional awareness
Securing excellent human resources for regional agriculture is an urgent issue, and we will work to secure the development of motivated farmers. In Honcho, there is a lot of farmland that may become abandoned cultivated land due to lack of successors and aging. For this reason, "Niseko Town based on the people and farmland plan", in order to accelerate the land integrated into the bearer that is central management body of the region, to farmers and farmland integrated to address the scale of agricultural land using a system of country Supporting cooperating farmers. At the same time, we will promote new employees who intend to work for new employment and promote succession of youth management in order to stimulate the willingness of young people to work for farming and establish them after farming.
In town specific measures, we will strive to create an environment where rural women and young people can demonstrate their abilities, such as support for new farming funds, implementation of youth training projects, support for agricultural youth association activities, and so on.
Also, in accordance with the implementation of the state-run emergency agricultural land restructuring improvement project, the town, the agricultural committee, the agricultural land use integration facilitation organization, the farmland intermediate management organization We will proceed with cooperation.
(6) Creation of regional industries in which agriculture, tourism and commerce collaborate
Since agriculture, tourism, commerce and industry are closely related, we will promote the system so that it can work smoothly, and we will deepen our cooperation so that our living power and productivity will be improved while effectively using Niseko region resources . Also, we will evaluate the degree of contribution to the environment / landscape and promote cooperation with tourism companies so that we can actively utilize as tourism resources.
We actively promote efforts to provide a wide range of local products in cooperation with sightseeing and commercial business operators and to make regional brands. Also this year we will actively support landscape formation by cultivating green manure crops.
Promotion of initiatives such as local food consumption, food education, food cultural exchanges, agricultural and mountain fishery village promotion grant projects, product development and sales channels cooperated by farmers and various business operators, construction of new business models, agricultural animals We will support machines, facilities improvement and software business necessary for high added value · product of the 6th industrialization.
(7) Efforts of the Agriculture Committee
Continue this fiscal year, in cooperation with relevant organizations etc., in accordance with various laws and regulations, we will adequately and actively handle the following matters.
· Regarding adjustment of utilization relation of agricultural land etc. by law such as agricultural land law, agricultural business foundation strengthening promotion law etc.
· Concerning securing of agricultural use of land to be used as farmland etc.
· Concerning securing efficient use of agricultural lands etc. by accumulation of utilization of agricultural land etc.
· Regarding corporateization and rationalization of agricultural management
· Research and research on agricultural production, agricultural management and peasant life, information on agriculture and farmers
In addition, while strengthening efforts to disclose basic agricultural ledger registry and farmland use optimization, continuation of farmland securitization project to subsidize part of rental fee of agricultural land, center to be posted on human and farmland plan We will promote efforts to promote the accumulation of agricultural land use and to properly implement agricultural land intermediate management projects to management.
As a policy to stabilize the lives of farmers, we will continue to support the Green Partner Promotion Council project as measures against rural brides.
2. Promotion of Tourism (Commerce and Tourism Relations)
(1) "Create a system for making tourist spots (destination)" to be picked up
Sightseeing attendees begin with tourists wanting to go there. On the receiving side side, it is required to survey the tastes of tourists, to mainly communicate the charm that matches that taste, centering on the customers who are likely to choose this place. To do this, we need to have specialized skills such as marketing and PR in the area, training human resources and building a system is essential. This is the basis for securing the sustainability of the tourism industry in the region and winning the competition with other tourist destinations. In order to add these fundamental functions to Niseko Resort Tourist Association, we will allocate human resources with marketing skills and support organizations that can implement more effective business.
We will also continue to consider DMO functioning in the Niseko area in a wide area.
(2) Attract tourists in summer
Many foreign tourists visit during the winter season and most of them are domestic tourists in the summer. The difference is a change in occupancy rate of accommodation facilities, which is also a factor of increasing seasonal employment of workers. In order to increase the occupancy rate in winter and to improve customer service, it is necessary to increase the number of experienced human resources, and it is required to make employees full-time employment.
To do this, it is necessary to reduce fluctuations between seasons, and we have to increase the number of accommodations in the summer. In addition to conducting wide-ranging business development in the Niseko tourism area, we will continue to hold events that are rooted in the region such as Niseko Halloween and strive to increase the number of guests in the summer by creating new attractions such as Niseko Star Festival.
Also, in order to increase the purpose of staying in Niseko, we will continue to reinforce the landing-type travel menu, and we will also work on MICE (Miss) -invited guests that mean conferences and incentive travels.
(3) Enrichment of sightseeing information and information dissemination
Recently Niseko 's popularity has increased, and the number of tourists coming to Niseko for the first time is increasing. It is important to grasp what tourists want and to provide information that does not make mismatches and support traveling. Continue to set up a tourist information office in Niseko station, Niseko view plaza on the road, respond with tourists with a heart of hospitality so that tourists can enjoy Niseko, and improve the skill of tourist guides so that they can respond appropriately I will strive.
In addition to utilizing Internet media such as homepage and SNS, we will also create brochures and maps, and we will communicate the appeal of the region to various people.
(4) securing secondary traffic within the area
Every year during the winter months, the number of tourists increases, and there are not enough public transportation facilities that people use. Supporting bus operations conducted by Niseko Resort Tourist Association so that we can move from station to accommodation facility, lodging facility to in-area facility etc, and in cooperation with Niseko Free Passport Council etc, ski area and Niseko city area We will strive to secure transportation means with.
(5) Securing Snowy Mountains
The most popular content in Niseko is skiing. Some of the skiers enjoy skiing as well as ski resorts outside the area. In the Niseko area, the Niseko Annupuri District Aviation Accident Prevention Council and others are engaged in activities to protect the safety of the snowy mountains. We strongly support the management of the "Niseko Rules" that gave us the opportunity to let the world know about Niseko Powder Snow, also known as a place of miracles, and worked with related organizations to organize issues in securing safety and to implement necessary systems We will work on "measures to prevent avalanche accidents" such as conducting studies of avalanches.
(6) Promotion of wide-area tourism collaboration
Niseko Town, Kutchan-cho and Rankoshi-cho make up the Niseko sightseeing zone and have worked together to create local attractions. This year, there will be a law change, and we will shift to a new business "New Sightseeing Area Support Project for Promotion of Wide-area Tourism" one year earlier than planned. This year we will continue to operate the three towns and aim to increase the number of foreign tourists.
3. Promotion of commerce and industry and labor measures
(1) Revitalize regional economies by promoting commerce and industry
Niseko Town Chamber of Commerce is at the core of the town's economic activities. In order to maintain and revitalize the regional economy, it is necessary to make the most of the functions of the Chamber of Commerce and Industry and work on businesses that contribute to the promotion of commerce and industry and regional development. In the town, we will continue to provide support for business and industry promotion projects.
In addition, the Kira card which Kirara Card Association carries out updates the system last year, improving the convenience of franchise stores and users. In addition to promoting advanced use of these functions, we will strive to increase affiliated stores and users, and will continue to support the town consumption expansion business "childcard card business" by child-rearing generation.
In addition to this, the evening fireworks festival that grew to be a big event of summer and the local event held at the venue at Kira Kaido, such as Kira city, and other businesses carried out mainly by commerce and business people and regional volunteers We will strive to revitalize the regional economy by supporting such people.
(2) Support for new business, entrepreneurship
In recent years, the economy has expanded in the Niseko area, mainly in the tourism industry, and the number of businesses that carry out various jobs has increased accordingly. In particular, small businesses are more likely to start or start a business, contributing to local needs and increasing attractiveness. The town has established a one-stop consultation service in cooperation with the Niseko Town Chamber of Commerce and Industry, and actively supports entrepreneurs. This year as well, we will operate a consultation desk in cooperation with the Niseko Town Chamber of Commerce, regional financial institutions, Otaru University of Commerce, etc. to strongly support entrepreneurship and expand the business school hosted by the Niseko Town Chamber of Commerce. .
We will promote the utilization of the central warehouse group which began operation in FY2008 as a place to create new investment and exchange including direct investment in Japan and as a base for telework business making full use of resources of Honcho.
(3) Attract business etc.
Honmachi has formulated the “ Niseko Town Corporate Location Guidelines” to meet the characteristics of local communities and needs, and to respond to investment as a partner who promotes community development.
Last year we formulated a basic plan based on the Regional Future Investment Promotion Promotion Law and established an environment to support capital investment etc. of tourism related business operators.
In recent years, there has been a considerable amount of consultation on housing and hotel construction from banks in Hokkaido and major companies. On the other hand, there is also a problem that the securing of land and the development of basic infrastructure have not been able to respond to investment projects. For this reason, while proceeding with detailed measures for each investment project, we will examine infrastructure development and window functions to welcome good investment, and promote the attraction of companies that are suitable for Niseko Town. In addition, this year we will promote attracting companies that resonate with Niseko's community development and attracting business hotels where low-priced business guests can stay.
(4) Consumer life measures
In order to protect consumers from malicious business law and various problems related to consumer life, the Yotei Community Consumer Consultation Service has been set up in the Niseko Town Hall since 2010, consisting of seven nearby municipalities, including Honmachi.
In addition to operating consultation desks continuously this fiscal year, we will actively support educational activities for consumers conducted by participating towns and villages, and strive to find potential consumer troubles. At the same time, we publicize the presence of the window widely, and strive to enhance activities so that those suffering from consumer troubles can be resolved at an early stage.
(1) Promotion of national emergency agricultural land restructuring development project
In order to improve the productivity of Honmachi agriculture it is essential to improve the agricultural production infrastructure such as expanding section of agricultural land, correcting slope, and developing drainage channel. In addition, it is urgent to accumulate utilization and mobilization of agricultural land for further workers, and to eliminate abandoned fields of cultivation.
In the 5th year Niseko district national emergency farmland reorganization improvement project, in order to solve such agricultural tasks, we promoted the partitioning and generalization of agricultural lands by general lot construction, the modernization of irrigation facilities, and the improvement of agricultural productivity In addition to improving, we will promote collective use of agricultural lands by convergent methods and utilization integration for the workers.
This project is a large-scale agricultural rural development project of the country, with the smooth implementation of this project as the top priority measures of Honmachi agriculture, we will promote the project in cooperation with the Hokkaido Development Bureau and the local promotion expenditure ceremony . In addition to utilizing an advantageous system such as reducing the burden on beneficiary farmers and compensating for income during the whole year construction, from this fiscal year we conduct soil diagnosis and soil hardness tests before and after infrastructure improvement work, We will promote initiatives that can be analyzed and done as a city.
Regarding small-scale land improvement and agricultural land disaster restoration, in order to respond to recent abnormal weather etc., town specific measures such as agricultural drainage repair project, Ming Culvert excavation special measures project, agricultural land etc. disaster restoration independent business etc. are promoted We will also work on a business system related to the maintenance and management of agricultural irrigation facilities newly.
(2) Promotion of safe and secure agriculture in harmony with the environment
Agriculture in Honmachi aims to establish safe and secure agriculture by promoting regional circulation type clean agriculture, including the stable production and supply of high-quality food, the national land and environmental conservation, the formation of beautiful rural landscape etc. Through the demonstration of its function, it supports the healthy living of the townspeople and is linked to a wide range of industries such as food processing and tourism, and plays an important role as a core industry of the region. Continuously, in order to promote safe and secure agriculture in harmony with the environment, we aim to realize agriculture that promotes regional organic matter recycling agriculture based on earth-making countermeasures and brings peace of mind to consumers.
Continue to clean agricultural comprehensive promotion project (assisting yes-clean cultivation), full compost composting promotion project, green manure crop promotion project, soil diagnosis business, residual pesticide control measures and so on.
To compensate for the disadvantage of agricultural production conditions in the inter-mountainous areas etc, "direct payment grant of inter-mountainous areas etc." to be given to farmers who continue agricultural production activities, maintenance of farmland and qualitative improvement of regional resources We will continue the business of "multi-faceted function payment grant" to be delivered to joint activities aiming at.
(3) Establishment of highly profitable regional agriculture and collaboration between agriculture and tourism
Introduction of highly profitable crops, high value added by clean and organic agriculture, 6th industrialization through agricultural processing and direct sales, branding utilizing the recognition of "Niseko", local production and local consumption strategy in cooperation with business and tourism tourists, We will strive to secure and secure stable management to take various initiatives that make full use of our creative ingenuity.
In recent years, together with the promotion of Niseko rice which is earned by consumers, we will promote the consumption of sake brewery suitable for rice wine, merchandiser related products, consumption of locally produced rice flour, local production of local consumption and food education.
For upland cropping, we are promoting the selection of priority crops and the introduction of newly introduced crops, along with planned cropping and stable production, aiming for optimal crop rotation based on soil making.
Regarding dairy farming, in order to promote the improvement of qualities of dairy cows by promoting the production of safe and high-quality raw milk based on the self-sufficient feed base, promotion of livestock improvement, etc., support for dairy farming helper system, support for measures to improve dairy cow quality, livestock We will continue to maintain good animal husbandry environments, including contagious disease countermeasures, promotion of livestock cluster projects. Also, in cooperation with the Agricultural Improvement Promotion Center, we will support the operation of the Niseko MR Center.
The compost center operating from December 2002 operates the facility as a designated manager, but due to the decrease in the number of dairy farms and the increase in the use of cow dung which is the raw material due to the increase in home use Strict management is continuing from a certain situation. Also, we will maintain appropriate facilities from the situation where the facility is getting older. For the stable production in the future, it is important to improve the environment to ensure stable management and proper maintenance of facilities. Continue to maintain the supply of high-quality fully compost while conducting a review of the future outlook of the facility and management content.
Town-consolidated grasslands will make efforts for good management by updating pastures and repairing dangerous parts.
(4) Establish diverse and flexible regional agriculture and utilize human resources
To promote the stable production of core crops and establish regional agriculture with high profitability through the consolidation of priority promotion crops, we promote national emergency farmland reorganization improvement project. In addition to promoting the modernization of the agricultural production foundation, we will support agricultural land use accumulation and planned farmland conservation efforts for certified farmers and new farmers through agricultural land use integration facilitation organization and agricultural intermediary management organization.
Regional agricultural revitalization councils composed of related organizations such as towns and JA will take measures to stabilize management income such as applying for various direct payment grants such as field crops and paddy field utilization. In strengthening the constitution of agricultural management, we will promote advanced management development and corporateization efforts as certified farmers to enhance corporate management management abilities.
In order to rebuild the community of the settlements where the number of houses has decreased, we promote the reorganization of villages based on the consensus formation of local residents, and encourage the revitalization of community activities. In addition, we will continue to revitalize the regional economies, such as utilizing the "regional cooperation squadron" and "village support personnel" that accept motivated urban residents.
(5) Securing a player in regional awareness
Securing excellent human resources for regional agriculture is an urgent issue, and we will work to secure the development of motivated farmers. In Honcho, there is a lot of farmland that may become abandoned cultivated land due to lack of successors and aging. For this reason, "Niseko Town based on the people and farmland plan", in order to accelerate the land integrated into the bearer that is central management body of the region, to farmers and farmland integrated to address the scale of agricultural land using a system of country Supporting cooperating farmers. At the same time, we will promote new employees who intend to work for new employment and promote succession of youth management in order to stimulate the willingness of young people to work for farming and establish them after farming.
In town specific measures, we will strive to create an environment where rural women and young people can demonstrate their abilities, such as support for new farming funds, implementation of youth training projects, support for agricultural youth association activities, and so on.
Also, in accordance with the implementation of the state-run emergency agricultural land restructuring improvement project, the town, the agricultural committee, the agricultural land use integration facilitation organization, the farmland intermediate management organization We will proceed with cooperation.
(6) Creation of regional industries in which agriculture, tourism and commerce collaborate
Since agriculture, tourism, commerce and industry are closely related, we will promote the system so that it can work smoothly, and we will deepen our cooperation so that our living power and productivity will be improved while effectively using Niseko region resources . Also, we will evaluate the degree of contribution to the environment / landscape and promote cooperation with tourism companies so that we can actively utilize as tourism resources.
We actively promote efforts to provide a wide range of local products in cooperation with sightseeing and commercial business operators and to make regional brands. Also this year we will actively support landscape formation by cultivating green manure crops.
Promotion of initiatives such as local food consumption, food education, food cultural exchanges, agricultural and mountain fishery village promotion grant projects, product development and sales channels cooperated by farmers and various business operators, construction of new business models, agricultural animals We will support machines, facilities improvement and software business necessary for high added value · product of the 6th industrialization.
(7) Efforts of the Agriculture Committee
Continue this fiscal year, in cooperation with relevant organizations etc., in accordance with various laws and regulations, we will adequately and actively handle the following matters.
· Regarding adjustment of utilization relation of agricultural land etc. by law such as agricultural land law, agricultural business foundation strengthening promotion law etc.
· Concerning securing of agricultural use of land to be used as farmland etc.
· Concerning securing efficient use of agricultural lands etc. by accumulation of utilization of agricultural land etc.
· Regarding corporateization and rationalization of agricultural management
· Research and research on agricultural production, agricultural management and peasant life, information on agriculture and farmers
In addition, while strengthening efforts to disclose basic agricultural ledger registry and farmland use optimization, continuation of farmland securitization project to subsidize part of rental fee of agricultural land, center to be posted on human and farmland plan We will promote efforts to promote the accumulation of agricultural land use and to properly implement agricultural land intermediate management projects to management.
As a policy to stabilize the lives of farmers, we will continue to support the Green Partner Promotion Council project as measures against rural brides.
2. Promotion of Tourism (Commerce and Tourism Relations)
(1) "Create a system for making tourist spots (destination)" to be picked up
Sightseeing attendees begin with tourists wanting to go there. On the receiving side side, it is required to survey the tastes of tourists, to mainly communicate the charm that matches that taste, centering on the customers who are likely to choose this place. To do this, we need to have specialized skills such as marketing and PR in the area, training human resources and building a system is essential. This is the basis for securing the sustainability of the tourism industry in the region and winning the competition with other tourist destinations. In order to add these fundamental functions to Niseko Resort Tourist Association, we will allocate human resources with marketing skills and support organizations that can implement more effective business.
We will also continue to consider DMO functioning in the Niseko area in a wide area.
(2) Attract tourists in summer
Many foreign tourists visit during the winter season and most of them are domestic tourists in the summer. The difference is a change in occupancy rate of accommodation facilities, which is also a factor of increasing seasonal employment of workers. In order to increase the occupancy rate in winter and to improve customer service, it is necessary to increase the number of experienced human resources, and it is required to make employees full-time employment.
To do this, it is necessary to reduce fluctuations between seasons, and we have to increase the number of accommodations in the summer. In addition to conducting wide-ranging business development in the Niseko tourism area, we will continue to hold events that are rooted in the region such as Niseko Halloween and strive to increase the number of guests in the summer by creating new attractions such as Niseko Star Festival.
Also, in order to increase the purpose of staying in Niseko, we will continue to reinforce the landing-type travel menu, and we will also work on MICE (Miss) -invited guests that mean conferences and incentive travels.
(3) Enrichment of sightseeing information and information dissemination
Recently Niseko 's popularity has increased, and the number of tourists coming to Niseko for the first time is increasing. It is important to grasp what tourists want and to provide information that does not make mismatches and support traveling. Continue to set up a tourist information office in Niseko station, Niseko view plaza on the road, respond with tourists with a heart of hospitality so that tourists can enjoy Niseko, and improve the skill of tourist guides so that they can respond appropriately I will strive.
In addition to utilizing Internet media such as homepage and SNS, we will also create brochures and maps, and we will communicate the appeal of the region to various people.
(4) securing secondary traffic within the area
Every year during the winter months, the number of tourists increases, and there are not enough public transportation facilities that people use. Supporting bus operations conducted by Niseko Resort Tourist Association so that we can move from station to accommodation facility, lodging facility to in-area facility etc, and in cooperation with Niseko Free Passport Council etc, ski area and Niseko city area We will strive to secure transportation means with.
(5) Securing Snowy Mountains
The most popular content in Niseko is skiing. Some of the skiers enjoy skiing as well as ski resorts outside the area. In the Niseko area, the Niseko Annupuri District Aviation Accident Prevention Council and others are engaged in activities to protect the safety of the snowy mountains. We strongly support the management of the "Niseko Rules" that gave us the opportunity to let the world know about Niseko Powder Snow, also known as a place of miracles, and worked with related organizations to organize issues in securing safety and to implement necessary systems We will work on "measures to prevent avalanche accidents" such as conducting studies of avalanches.
(6) Promotion of wide-area tourism collaboration
Niseko Town, Kutchan-cho and Rankoshi-cho make up the Niseko sightseeing zone and have worked together to create local attractions. This year, there will be a law change, and we will shift to a new business "New Sightseeing Area Support Project for Promotion of Wide-area Tourism" one year earlier than planned. This year we will continue to operate the three towns and aim to increase the number of foreign tourists.
3. Promotion of commerce and industry and labor measures
(1) Revitalize regional economies by promoting commerce and industry
Niseko Town Chamber of Commerce is at the core of the town's economic activities. In order to maintain and revitalize the regional economy, it is necessary to make the most of the functions of the Chamber of Commerce and Industry and work on businesses that contribute to the promotion of commerce and industry and regional development. In the town, we will continue to provide support for business and industry promotion projects.
In addition, the Kira card which Kirara Card Association carries out updates the system last year, improving the convenience of franchise stores and users. In addition to promoting advanced use of these functions, we will strive to increase affiliated stores and users, and will continue to support the town consumption expansion business "childcard card business" by child-rearing generation.
In addition to this, the evening fireworks festival that grew to be a big event of summer and the local event held at the venue at Kira Kaido, such as Kira city, and other businesses carried out mainly by commerce and business people and regional volunteers We will strive to revitalize the regional economy by supporting such people.
(2) Support for new business, entrepreneurship
In recent years, the economy has expanded in the Niseko area, mainly in the tourism industry, and the number of businesses that carry out various jobs has increased accordingly. In particular, small businesses are more likely to start or start a business, contributing to local needs and increasing attractiveness. The town has established a one-stop consultation service in cooperation with the Niseko Town Chamber of Commerce and Industry, and actively supports entrepreneurs. This year as well, we will operate a consultation desk in cooperation with the Niseko Town Chamber of Commerce, regional financial institutions, Otaru University of Commerce, etc. to strongly support entrepreneurship and expand the business school hosted by the Niseko Town Chamber of Commerce. .
We will promote the utilization of the central warehouse group which began operation in FY2008 as a place to create new investment and exchange including direct investment in Japan and as a base for telework business making full use of resources of Honcho.
(3) Attract business etc.
Honmachi has formulated the “ Niseko Town Corporate Location Guidelines” to meet the characteristics of local communities and needs, and to respond to investment as a partner who promotes community development.
Last year we formulated a basic plan based on the Regional Future Investment Promotion Promotion Law and established an environment to support capital investment etc. of tourism related business operators.
In recent years, there has been a considerable amount of consultation on housing and hotel construction from banks in Hokkaido and major companies. On the other hand, there is also a problem that the securing of land and the development of basic infrastructure have not been able to respond to investment projects. For this reason, while proceeding with detailed measures for each investment project, we will examine infrastructure development and window functions to welcome good investment, and promote the attraction of companies that are suitable for Niseko Town. In addition, this year we will promote attracting companies that resonate with Niseko's community development and attracting business hotels where low-priced business guests can stay.
(4) Consumer life measures
In order to protect consumers from malicious business law and various problems related to consumer life, the Yotei Community Consumer Consultation Service has been set up in the Niseko Town Hall since 2010, consisting of seven nearby municipalities, including Honmachi.
In addition to operating consultation desks continuously this fiscal year, we will actively support educational activities for consumers conducted by participating towns and villages, and strive to find potential consumer troubles. At the same time, we publicize the presence of the window widely, and strive to enhance activities so that those suffering from consumer troubles can be resolved at an early stage.
Inquiries regarding information on this page
- Niseko Town Hall
- TEL:0136-44-2121
- FAX:0136-44-3500