From defensive economy to aggressive economy
1. Promotion of agriculture and livestock industry (agricultural relations)
(1) Promotion of national emergency agricultural land restructuring development project
The farmland of Honcho has small land divisions due to topographical factors with many sloping lands flanked by swamps, and additionally there are many fields where productivity is low due to poor drainage, stone gravel, etc. Use of smooth farmland to the bearer It is an obstacle to accumulation and improvement of agricultural income.
In Niseko district state-owned emergency farmland reorganization maintenance business that reached the sixth year, in order to solve such an agricultural problem, we advance large-scale and versatile use of agricultural land by land readjustment work, modernization of water use facilities, and a highly productive base We plan reorganization of land use of farmland including the cultivation abandonment land by change land method systematically and push forward accumulation of use for agricultural land and carrier.
This project is a large-scale agricultural and rural development project in the country, setting the securing of business budget and smooth business promotion as the top priority measures of Honcho agriculture, and promoting the business while planning cooperation with Hokkaido Development Bureau and local promotion period meeting At the same time, we will continue to provide support by utilizing the country's favorable system such as reduction of the burden on beneficiary farmers and income compensation at the year-round construction. In addition, before foundation maintenance construction, we perform soil diagnosis and soil hardness test after construction and analyze the characteristic of crop soil positively and push forward action that we can do as town.
For small-scale land improvement and farmland disaster recovery, in order to cope with abnormal weather in recent years, we promote town-specific measures such as drainage for drainage repair business for agriculture, special training project for bright and dark eyebrow digging, disaster recovery such as farmland We will also work on a business system related to the maintenance and management of agricultural irrigation facilities, which will be a regional issue.
(2) Promotion of safe and secure agriculture in harmony with the environment
Agriculture in Niseko Town aims to establish safe and secure agriculture by promoting community-based clean agriculture, including stable production and supply of high-quality food, national land and environmental conservation, and the formation of beautiful rural landscapes. Through the display of various functions, it supports the healthy living of townspeople and is linked to a wide range of industries, such as food processing and tourism, and plays an important role as a key industry in the region. To promote safe and secure agriculture in harmony with the environment, we will continue to promote regional organic matter recycling based agriculture and aim to realize agriculture that will provide consumers with peace of mind.
Continue to clean agricultural comprehensive promotion project (assisting yes-clean cultivation), full compost composting promotion project, green manure crop promotion project, soil diagnosis business, residual pesticide control measures and so on.
To compensate for the disadvantage of agricultural production conditions in the inter-mountainous areas etc, "direct payment grant of inter-mountainous areas etc." to be given to farmers who continue agricultural production activities, maintenance of farmland and qualitative improvement of regional resources We will continue the business of "multi-faceted function payment grant" to be delivered to joint activities aiming at.
In addition, in accordance with the Second Action Plan for Eco-Model City the ordinance to promote low-carbon agricultural activities, the adoption of EVs for agricultural work vehicles, the reexamination of the introduction of geothermal heat houses, and the study of solar sharing, etc. Consider various types of low carbon.
(3) Establishment of highly profitable regional agriculture and collaboration between agriculture and tourism
Introduction of highly profitable crops, high value added by clean and organic agriculture, 6th industrialization through agricultural processing and direct sales, branding utilizing the recognition of "Niseko", local production and local consumption strategy in cooperation with business and tourism tourists, We will strive to secure and secure stable management to take various initiatives that make full use of our creative ingenuity.
In recent years, along with promoting the sales of Niseko Town rice, which is highly regarded by consumers, we will promote the use of rice suitable for sake brewing and brewers' related products, increase the consumption of local rice flour, promote local production for local consumption and food education.
For upland cropping, we are promoting the selection of priority crops and the introduction of newly introduced crops, along with planned cropping and stable production, aiming for optimal crop rotation based on soil making.
For dairy farming, support for the operation of the dairy helper system and measures for improving the quality of dairy cattle, in order to promote the improvement of quality of dairy cattle by promoting the production of safe high-quality raw milk and promoting livestock improvement based on self-supplied feed base. We will continue our efforts to maintain a favorable livestock environment, including measures against infectious diseases and promotion of livestock production. In addition, in cooperation with the Agricultural Improvement and Extension Center, we support the operation of the Niseko TMR Center.
The compost center, which has been operating since December 2002, operates as a designated manager, and operates facilities. However, due to a decrease in the number of dairy farmers and an increase in in-house use, cow feces, which is the raw material, decreases. Under these circumstances, severe management continues. In addition, we will examine measures for the maintenance of facilities from the situation where the aging of facilities is progressing. In order to ensure stable production, it is important to maintain an environment for stable management and appropriate facility management. We will continue to maintain the supply of high quality mature compost while reviewing the future prospects and management content of the facilities.
Town-consolidated grasslands will make efforts for good management by updating pastures and repairing dangerous parts.
(4) Establish diverse and flexible regional agriculture and utilize human resources
To promote the stable production of core crops and establish regional agriculture with high profitability through the consolidation of priority promotion crops, we promote national emergency farmland reorganization improvement project. In addition to promoting the modernization of the agricultural production foundation, we will support agricultural land use accumulation and planned farmland conservation efforts for certified farmers and new farmers through agricultural land use integration facilitation organization and agricultural intermediary management organization.
The regional agriculture revitalization council consisting of towns, JA, and other related organizations carries management income stabilization measures such as applications for rice, field crops, and various direct payment grants such as paddy field utilization. To strengthen the structure of agricultural management, we will promote advanced business development and incorporation as a certified farmer in order to enhance corporate management ability.
In order to rebuild the community of the settlements where the number of houses has decreased, we promote the reorganization of villages based on the consensus formation of local residents, and encourage the revitalization of community activities. In addition, we will continue to revitalize the regional economies, such as utilizing the "regional cooperation squadron" and "village support personnel" that accept motivated urban residents.
(5) Securing a player in regional awareness
Securing excellent human resources who will be responsible for regional agriculture is an urgent issue, and strives to secure motivated farmers.
In Honcho, there is a lot of farmland that may become abandoned cultivated land due to lack of successors and aging. For this reason, "Niseko Town based on the people and farmland plan", in order to accelerate the land integrated into the bearer that is central management body of the region, to farmers and farmland integrated to address the scale of agricultural land using a system of country Supporting cooperating farmers. At the same time, we will promote new employees who intend to work for new employment and promote succession of youth management in order to stimulate the willingness of young people to work for farming and establish them after farming.
In town specific measures, we will strive to create an environment where rural women and young people can demonstrate their abilities, such as support for new farming funds, implementation of youth training projects, support for agricultural youth association activities, and so on.
Also, in accordance with the implementation of the state-run emergency agricultural land restructuring improvement project, the town, the agricultural committee, the agricultural land use integration facilitation organization, the farmland intermediate management organization We will proceed with cooperation.
(6) Creation of regional industries in which agriculture, tourism and commerce collaborate
Since agriculture, tourism, commerce and industry are closely related, we will promote the system so that it can work smoothly, and we will deepen our cooperation so that our living power and productivity will be improved while effectively using Niseko region resources . Also, we will evaluate the degree of contribution to the environment / landscape and promote cooperation with tourism companies so that we can actively utilize as tourism resources.
We actively promote efforts to provide a wide range of local products in cooperation with sightseeing and commercial business operators and to make regional brands. Also this year we will actively support landscape formation by cultivating green manure crops.
Promotion of initiatives such as local food consumption, food education, food cultural exchanges, agricultural and mountain fishery village promotion grant projects, product development and sales channels cooperated by farmers and various business operators, construction of new business models, agricultural animals We will support machines, facilities improvement and software business necessary for high added value · product of the 6th industrialization.
(7) Efforts of the Agriculture Committee
The Farmland Law has been revised every year, and in conjunction with relevant organizations, etc., along with comprehensive implementation of office work including relevant laws and regulations, while aiming at comprehensive farmland adjustment and securitization, In order to secure the excellent agricultural land in the area, we will conduct business properly and positively about the following matters.
· Regarding adjustment of utilization relation of agricultural land etc. by law such as agricultural land law, agricultural business foundation strengthening promotion law etc.
· Concerning securing of agricultural use of land to be used as farmland etc.
· Concerning securing efficient use of agricultural lands etc. by accumulation of utilization of agricultural land etc.
· Regarding corporateization and rationalization of agricultural management
· Research and research on agricultural production, agricultural management and peasant life, information on agriculture and farmers
In addition, while promoting the disclosure of farmland basic ledger and efforts for appropriate farmland utilization in cooperation with the agriculture committee, continuation of farmland mobilization business to subsidize a part of the rent of farmland, people, farmland plan We push forward for promotion of use accumulation of farmland to central management body listed in and appropriate implementation of farmland middle management business. As a policy to stabilize the life of farmers, we will continue to support the Green Partner Promotion Council project as a measure for rural brides.
(1) Promotion of national emergency agricultural land restructuring development project
The farmland of Honcho has small land divisions due to topographical factors with many sloping lands flanked by swamps, and additionally there are many fields where productivity is low due to poor drainage, stone gravel, etc. Use of smooth farmland to the bearer It is an obstacle to accumulation and improvement of agricultural income.
In Niseko district state-owned emergency farmland reorganization maintenance business that reached the sixth year, in order to solve such an agricultural problem, we advance large-scale and versatile use of agricultural land by land readjustment work, modernization of water use facilities, and a highly productive base We plan reorganization of land use of farmland including the cultivation abandonment land by change land method systematically and push forward accumulation of use for agricultural land and carrier.
This project is a large-scale agricultural and rural development project in the country, setting the securing of business budget and smooth business promotion as the top priority measures of Honcho agriculture, and promoting the business while planning cooperation with Hokkaido Development Bureau and local promotion period meeting At the same time, we will continue to provide support by utilizing the country's favorable system such as reduction of the burden on beneficiary farmers and income compensation at the year-round construction. In addition, before foundation maintenance construction, we perform soil diagnosis and soil hardness test after construction and analyze the characteristic of crop soil positively and push forward action that we can do as town.
For small-scale land improvement and farmland disaster recovery, in order to cope with abnormal weather in recent years, we promote town-specific measures such as drainage for drainage repair business for agriculture, special training project for bright and dark eyebrow digging, disaster recovery such as farmland We will also work on a business system related to the maintenance and management of agricultural irrigation facilities, which will be a regional issue.
(2) Promotion of safe and secure agriculture in harmony with the environment
Agriculture in Niseko Town aims to establish safe and secure agriculture by promoting community-based clean agriculture, including stable production and supply of high-quality food, national land and environmental conservation, and the formation of beautiful rural landscapes. Through the display of various functions, it supports the healthy living of townspeople and is linked to a wide range of industries, such as food processing and tourism, and plays an important role as a key industry in the region. To promote safe and secure agriculture in harmony with the environment, we will continue to promote regional organic matter recycling based agriculture and aim to realize agriculture that will provide consumers with peace of mind.
Continue to clean agricultural comprehensive promotion project (assisting yes-clean cultivation), full compost composting promotion project, green manure crop promotion project, soil diagnosis business, residual pesticide control measures and so on.
To compensate for the disadvantage of agricultural production conditions in the inter-mountainous areas etc, "direct payment grant of inter-mountainous areas etc." to be given to farmers who continue agricultural production activities, maintenance of farmland and qualitative improvement of regional resources We will continue the business of "multi-faceted function payment grant" to be delivered to joint activities aiming at.
In addition, in accordance with the Second Action Plan for Eco-Model City the ordinance to promote low-carbon agricultural activities, the adoption of EVs for agricultural work vehicles, the reexamination of the introduction of geothermal heat houses, and the study of solar sharing, etc. Consider various types of low carbon.
(3) Establishment of highly profitable regional agriculture and collaboration between agriculture and tourism
Introduction of highly profitable crops, high value added by clean and organic agriculture, 6th industrialization through agricultural processing and direct sales, branding utilizing the recognition of "Niseko", local production and local consumption strategy in cooperation with business and tourism tourists, We will strive to secure and secure stable management to take various initiatives that make full use of our creative ingenuity.
In recent years, along with promoting the sales of Niseko Town rice, which is highly regarded by consumers, we will promote the use of rice suitable for sake brewing and brewers' related products, increase the consumption of local rice flour, promote local production for local consumption and food education.
For upland cropping, we are promoting the selection of priority crops and the introduction of newly introduced crops, along with planned cropping and stable production, aiming for optimal crop rotation based on soil making.
For dairy farming, support for the operation of the dairy helper system and measures for improving the quality of dairy cattle, in order to promote the improvement of quality of dairy cattle by promoting the production of safe high-quality raw milk and promoting livestock improvement based on self-supplied feed base. We will continue our efforts to maintain a favorable livestock environment, including measures against infectious diseases and promotion of livestock production. In addition, in cooperation with the Agricultural Improvement and Extension Center, we support the operation of the Niseko TMR Center.
The compost center, which has been operating since December 2002, operates as a designated manager, and operates facilities. However, due to a decrease in the number of dairy farmers and an increase in in-house use, cow feces, which is the raw material, decreases. Under these circumstances, severe management continues. In addition, we will examine measures for the maintenance of facilities from the situation where the aging of facilities is progressing. In order to ensure stable production, it is important to maintain an environment for stable management and appropriate facility management. We will continue to maintain the supply of high quality mature compost while reviewing the future prospects and management content of the facilities.
Town-consolidated grasslands will make efforts for good management by updating pastures and repairing dangerous parts.
(4) Establish diverse and flexible regional agriculture and utilize human resources
To promote the stable production of core crops and establish regional agriculture with high profitability through the consolidation of priority promotion crops, we promote national emergency farmland reorganization improvement project. In addition to promoting the modernization of the agricultural production foundation, we will support agricultural land use accumulation and planned farmland conservation efforts for certified farmers and new farmers through agricultural land use integration facilitation organization and agricultural intermediary management organization.
The regional agriculture revitalization council consisting of towns, JA, and other related organizations carries management income stabilization measures such as applications for rice, field crops, and various direct payment grants such as paddy field utilization. To strengthen the structure of agricultural management, we will promote advanced business development and incorporation as a certified farmer in order to enhance corporate management ability.
In order to rebuild the community of the settlements where the number of houses has decreased, we promote the reorganization of villages based on the consensus formation of local residents, and encourage the revitalization of community activities. In addition, we will continue to revitalize the regional economies, such as utilizing the "regional cooperation squadron" and "village support personnel" that accept motivated urban residents.
(5) Securing a player in regional awareness
Securing excellent human resources who will be responsible for regional agriculture is an urgent issue, and strives to secure motivated farmers.
In Honcho, there is a lot of farmland that may become abandoned cultivated land due to lack of successors and aging. For this reason, "Niseko Town based on the people and farmland plan", in order to accelerate the land integrated into the bearer that is central management body of the region, to farmers and farmland integrated to address the scale of agricultural land using a system of country Supporting cooperating farmers. At the same time, we will promote new employees who intend to work for new employment and promote succession of youth management in order to stimulate the willingness of young people to work for farming and establish them after farming.
In town specific measures, we will strive to create an environment where rural women and young people can demonstrate their abilities, such as support for new farming funds, implementation of youth training projects, support for agricultural youth association activities, and so on.
Also, in accordance with the implementation of the state-run emergency agricultural land restructuring improvement project, the town, the agricultural committee, the agricultural land use integration facilitation organization, the farmland intermediate management organization We will proceed with cooperation.
(6) Creation of regional industries in which agriculture, tourism and commerce collaborate
Since agriculture, tourism, commerce and industry are closely related, we will promote the system so that it can work smoothly, and we will deepen our cooperation so that our living power and productivity will be improved while effectively using Niseko region resources . Also, we will evaluate the degree of contribution to the environment / landscape and promote cooperation with tourism companies so that we can actively utilize as tourism resources.
We actively promote efforts to provide a wide range of local products in cooperation with sightseeing and commercial business operators and to make regional brands. Also this year we will actively support landscape formation by cultivating green manure crops.
Promotion of initiatives such as local food consumption, food education, food cultural exchanges, agricultural and mountain fishery village promotion grant projects, product development and sales channels cooperated by farmers and various business operators, construction of new business models, agricultural animals We will support machines, facilities improvement and software business necessary for high added value · product of the 6th industrialization.
(7) Efforts of the Agriculture Committee
The Farmland Law has been revised every year, and in conjunction with relevant organizations, etc., along with comprehensive implementation of office work including relevant laws and regulations, while aiming at comprehensive farmland adjustment and securitization, In order to secure the excellent agricultural land in the area, we will conduct business properly and positively about the following matters.
· Regarding adjustment of utilization relation of agricultural land etc. by law such as agricultural land law, agricultural business foundation strengthening promotion law etc.
· Concerning securing of agricultural use of land to be used as farmland etc.
· Concerning securing efficient use of agricultural lands etc. by accumulation of utilization of agricultural land etc.
· Regarding corporateization and rationalization of agricultural management
· Research and research on agricultural production, agricultural management and peasant life, information on agriculture and farmers
In addition, while promoting the disclosure of farmland basic ledger and efforts for appropriate farmland utilization in cooperation with the agriculture committee, continuation of farmland mobilization business to subsidize a part of the rent of farmland, people, farmland plan We push forward for promotion of use accumulation of farmland to central management body listed in and appropriate implementation of farmland middle management business. As a policy to stabilize the life of farmers, we will continue to support the Green Partner Promotion Council project as a measure for rural brides.
2. Promotion of tourism (business, industry, tourism)
(1) Review of tourism promotion plan
The current Niseko Town Tourism Promotion Plan was revised in 2013. Then, in 2014, the "Niseko Sightseeing Area" was certified, and efforts to create sightseeing spots in collaboration with Kutchan and Rankoshi towns began in earnest. The vision has significantly changed the environment surrounding tourism, such as increasing the number of foreign tourists and clarifying the position of the tourism industry. About town plan, it is necessary to assume new contents corresponding to these changes and works on the development.
(2) "Selectable" tourist destination creation (destination)
Inviting customers starts with having a tourist want to go there. It is effective for tourist sites to investigate customer preferences and intentions, and to convey the attractiveness of the area, centering on the audience that matches the characteristics of the tourist site. In order to do so, it is necessary to have specialized skills such as marketing and PR planning skills in the region, and human resource development and system development are important. In the town, we will dispatch temporary staff from JTB to accumulate knowledge in the Niseko Resort Tourism Association while cooperating with the Niseko Tourism Zone, and support the creation of an organization that can carry out more effective business.
We will also continue to consider DMO functioning in the Niseko area in a wide area.
(3) Attracting tourists in summer
Foreign visitors are concentrated in the winter season, and there are needs that can not be booked. On the other hand, summer has a margin except for a part of the summer vacation period, and there is a difference between seasons. Such fluctuations are also a factor in increasing employee seasonal employment. Furthermore, in order to improve the winter occupancy rate, it is necessary to correct this imbalance and to increase the number of experienced personnel, and it is necessary to employ employees for the full year.
In order to increase the number of lodgings in summer, in addition to conducting business expansion in a wide area in the Niseko Tourism Zone, continue to carry out events rooted in the area such as Niseko Halloween, work on creating new attractions like Niseko Star Fes, summer We will strive to increase the number of guests.
In addition, we will continue to strengthen landing-type travel menus in order to increase the purpose of staying in the area, and will also work on attracting customers with MICE, which means meetings and reward trips.
(4) Enhancement of tourist information and information transmission
With the increase in the number of foreign visitors, the popularity of Niseko is rising, and the number of domestic tourists who come to Niseko for the first time is also increasing. It is important for the tourist information to accurately grasp the other party's intention and provide accurate information. We will continue to set up a tourist information center at Niseko Station and Niseko View Plaza on Michi-no-Eki Station, and we will work to foster a tourist guide with the necessary skills, while helping many people to enjoy Niseko.
In addition, we will consider the introduction of automated 24-hour guidance utilizing AI technology, enrich Internet media such as websites and SNS, create brochures and maps, etc., and strive to disseminate information that can be used by various people.
(5) Securing Snowy Mountains
Many people in Niseko ski off the ski slopes, and in the past, many lives have been lost due to avalanches. The Niseko Annupuri District Avalanche Accident Prevention Measures Committee, in which the administration and ski areas participate, has established the “Niseko Rules” and is working on snow avalanche prevention in the snowy mountains.
In the town, we will continue to strongly support the administration of "Niseko rules" and, in cooperation with related organizations, will carry out the problem arrangement in security ensuring and the examination of necessary systems.
(6) Promotion of wide-area tourism collaboration
In 2014, three towns, Niseko Town, Kutchan-cho, and Rankoshi-cho, were certified by the government as Niseko tourist areas and worked together to create local attractions. This year we will continue to implement the “New Sightseeing Area Support Project to Promote Wide-Range Excursions” to increase the number of foreign visitors to Japan and improve the environment for accepting tourists.
(7) Promotion of low carbonization in tourism business activities
Eco-Model City In accordance with the Second Action Plan, various low-carbon measures such as recovery of waste heat from hot springs, use of shuttle buses for hotels and other facilities, and energy-saving renovation of buildings to promote low-carbon tourism business activities We will consider initiatives that will lead to the transition. Last year, a new hot spring bowling survey confirmed that a spring source of 170 liters per minute at approximately 37 degrees was secured. However, as originally planned, it was not possible to use this spring source as a thermal energy source around the station square, so we decided to use it entirely for Kiranoyu. However, by small-scale renovation of Kiranoyu, use of waste heat, and introduction of LPG gas cogeneration, first of all, CO2 reduction of Kiranoyu will be implemented, and in the future, this LPG gas cogeneration will be used in all aspects, We aim to reduce CO2.
(1) Review of tourism promotion plan
The current Niseko Town Tourism Promotion Plan was revised in 2013. Then, in 2014, the "Niseko Sightseeing Area" was certified, and efforts to create sightseeing spots in collaboration with Kutchan and Rankoshi towns began in earnest. The vision has significantly changed the environment surrounding tourism, such as increasing the number of foreign tourists and clarifying the position of the tourism industry. About town plan, it is necessary to assume new contents corresponding to these changes and works on the development.
(2) "Selectable" tourist destination creation (destination)
Inviting customers starts with having a tourist want to go there. It is effective for tourist sites to investigate customer preferences and intentions, and to convey the attractiveness of the area, centering on the audience that matches the characteristics of the tourist site. In order to do so, it is necessary to have specialized skills such as marketing and PR planning skills in the region, and human resource development and system development are important. In the town, we will dispatch temporary staff from JTB to accumulate knowledge in the Niseko Resort Tourism Association while cooperating with the Niseko Tourism Zone, and support the creation of an organization that can carry out more effective business.
We will also continue to consider DMO functioning in the Niseko area in a wide area.
(3) Attracting tourists in summer
Foreign visitors are concentrated in the winter season, and there are needs that can not be booked. On the other hand, summer has a margin except for a part of the summer vacation period, and there is a difference between seasons. Such fluctuations are also a factor in increasing employee seasonal employment. Furthermore, in order to improve the winter occupancy rate, it is necessary to correct this imbalance and to increase the number of experienced personnel, and it is necessary to employ employees for the full year.
In order to increase the number of lodgings in summer, in addition to conducting business expansion in a wide area in the Niseko Tourism Zone, continue to carry out events rooted in the area such as Niseko Halloween, work on creating new attractions like Niseko Star Fes, summer We will strive to increase the number of guests.
In addition, we will continue to strengthen landing-type travel menus in order to increase the purpose of staying in the area, and will also work on attracting customers with MICE, which means meetings and reward trips.
(4) Enhancement of tourist information and information transmission
With the increase in the number of foreign visitors, the popularity of Niseko is rising, and the number of domestic tourists who come to Niseko for the first time is also increasing. It is important for the tourist information to accurately grasp the other party's intention and provide accurate information. We will continue to set up a tourist information center at Niseko Station and Niseko View Plaza on Michi-no-Eki Station, and we will work to foster a tourist guide with the necessary skills, while helping many people to enjoy Niseko.
In addition, we will consider the introduction of automated 24-hour guidance utilizing AI technology, enrich Internet media such as websites and SNS, create brochures and maps, etc., and strive to disseminate information that can be used by various people.
(5) Securing Snowy Mountains
Many people in Niseko ski off the ski slopes, and in the past, many lives have been lost due to avalanches. The Niseko Annupuri District Avalanche Accident Prevention Measures Committee, in which the administration and ski areas participate, has established the “Niseko Rules” and is working on snow avalanche prevention in the snowy mountains.
In the town, we will continue to strongly support the administration of "Niseko rules" and, in cooperation with related organizations, will carry out the problem arrangement in security ensuring and the examination of necessary systems.
(6) Promotion of wide-area tourism collaboration
In 2014, three towns, Niseko Town, Kutchan-cho, and Rankoshi-cho, were certified by the government as Niseko tourist areas and worked together to create local attractions. This year we will continue to implement the “New Sightseeing Area Support Project to Promote Wide-Range Excursions” to increase the number of foreign visitors to Japan and improve the environment for accepting tourists.
(7) Promotion of low carbonization in tourism business activities
Eco-Model City In accordance with the Second Action Plan, various low-carbon measures such as recovery of waste heat from hot springs, use of shuttle buses for hotels and other facilities, and energy-saving renovation of buildings to promote low-carbon tourism business activities We will consider initiatives that will lead to the transition. Last year, a new hot spring bowling survey confirmed that a spring source of 170 liters per minute at approximately 37 degrees was secured. However, as originally planned, it was not possible to use this spring source as a thermal energy source around the station square, so we decided to use it entirely for Kiranoyu. However, by small-scale renovation of Kiranoyu, use of waste heat, and introduction of LPG gas cogeneration, first of all, CO2 reduction of Kiranoyu will be implemented, and in the future, this LPG gas cogeneration will be used in all aspects, We aim to reduce CO2.
3. Promotion of commerce and industry and labor measures
(1) Revitalize regional economies by promoting commerce and industry
Niseko Town Chamber of Commerce plays a central role in supporting the city's economic activities. In town, we support activity generally by business and industry promotion business assistance continuously. This year, we will hold a new “Town Seminar” and work to create a place to deepen communication with customers using the expertise of shopkeepers.
In addition, in the Kira card business conducted by the Kira Card Association, we will continue to work to increase the number of affiliated stores and users, and will also support the town's consumption expansion business “Kids card business” by child care generation.
In addition to this, the evening fireworks festival that grew to be a big event of summer and the local event held at the venue at Kira Kaido, such as Kira city, and other businesses carried out mainly by commerce and business people and regional volunteers We will strive to revitalize the regional economy by supporting such people.
(2) Support for new business, entrepreneurship
Economic investment and circulation are increasing not only in the tourism business but also in various industries, such as business expansion and new business. In particular, small businesses are easier to start or start a business, which contributes to meeting local needs and increasing attractiveness. The town has established a one-stop consultation service in cooperation with the Niseko Town Chamber of Commerce and Industry, and actively supports entrepreneurs. This year as well, we will operate a consultation desk in cooperation with the Niseko Town Chamber of Commerce, regional financial institutions, Otaru University of Commerce, etc., to strongly support entrepreneurship and expand the business school hosted by the Niseko Town Chamber of Commerce.
(3) Attract business etc.
Honmachi has formulated the “ Niseko Town Corporate Location Guidelines” to meet the characteristics of local communities and needs, and to respond to investment as a partner who promotes community development.
From last year, we have formulated a basic plan based on the Local Future Investment Promotion Act, and have created an environment to support the capital investment of tourism related business operators.
In recent years, in Honcho, including my own public relations activities and the exposure of media, there has been a considerable amount of consultation from various stakeholders regarding various developments and business expansion. On the other hand, there is also a problem that the securing of land and the development of basic infrastructure have not been able to respond to investment projects. For this reason, while proceeding with detailed measures for each investment project, we will continue examining infrastructure development and window functions to welcome good investment in Honcho, and will continue to promote orderly invitation of companies etc. that have adapted to Niseko Town.
(4) Consumer life measures
In order to protect consumers from malicious business law and various problems related to consumer life, the Yotei Community Consumer Consultation Service has been set up in the Niseko Town Hall since 2010, consisting of seven nearby municipalities, including Honmachi.
In addition to operating consultation desks continuously this fiscal year, we will actively support educational activities for consumers conducted by participating towns and villages, and strive to find potential consumer troubles. At the same time, we publicize the presence of the window widely, and strive to enhance activities so that those suffering from consumer troubles can be resolved at an early stage.
(5) Promotion of low carbonization in retail and manufacturing industries
Eco-Model City In accordance with the Second Action Plan, to promote low carbon in business activities such as retailing and manufacturing, we will implement various support measures together with various support measures such as energy saving renovation of stores as well as some support measures I will consider it.
(1) Revitalize regional economies by promoting commerce and industry
Niseko Town Chamber of Commerce plays a central role in supporting the city's economic activities. In town, we support activity generally by business and industry promotion business assistance continuously. This year, we will hold a new “Town Seminar” and work to create a place to deepen communication with customers using the expertise of shopkeepers.
In addition, in the Kira card business conducted by the Kira Card Association, we will continue to work to increase the number of affiliated stores and users, and will also support the town's consumption expansion business “Kids card business” by child care generation.
In addition to this, the evening fireworks festival that grew to be a big event of summer and the local event held at the venue at Kira Kaido, such as Kira city, and other businesses carried out mainly by commerce and business people and regional volunteers We will strive to revitalize the regional economy by supporting such people.
(2) Support for new business, entrepreneurship
Economic investment and circulation are increasing not only in the tourism business but also in various industries, such as business expansion and new business. In particular, small businesses are easier to start or start a business, which contributes to meeting local needs and increasing attractiveness. The town has established a one-stop consultation service in cooperation with the Niseko Town Chamber of Commerce and Industry, and actively supports entrepreneurs. This year as well, we will operate a consultation desk in cooperation with the Niseko Town Chamber of Commerce, regional financial institutions, Otaru University of Commerce, etc., to strongly support entrepreneurship and expand the business school hosted by the Niseko Town Chamber of Commerce.
(3) Attract business etc.
Honmachi has formulated the “ Niseko Town Corporate Location Guidelines” to meet the characteristics of local communities and needs, and to respond to investment as a partner who promotes community development.
From last year, we have formulated a basic plan based on the Local Future Investment Promotion Act, and have created an environment to support the capital investment of tourism related business operators.
In recent years, in Honcho, including my own public relations activities and the exposure of media, there has been a considerable amount of consultation from various stakeholders regarding various developments and business expansion. On the other hand, there is also a problem that the securing of land and the development of basic infrastructure have not been able to respond to investment projects. For this reason, while proceeding with detailed measures for each investment project, we will continue examining infrastructure development and window functions to welcome good investment in Honcho, and will continue to promote orderly invitation of companies etc. that have adapted to Niseko Town.
(4) Consumer life measures
In order to protect consumers from malicious business law and various problems related to consumer life, the Yotei Community Consumer Consultation Service has been set up in the Niseko Town Hall since 2010, consisting of seven nearby municipalities, including Honmachi.
In addition to operating consultation desks continuously this fiscal year, we will actively support educational activities for consumers conducted by participating towns and villages, and strive to find potential consumer troubles. At the same time, we publicize the presence of the window widely, and strive to enhance activities so that those suffering from consumer troubles can be resolved at an early stage.
(5) Promotion of low carbonization in retail and manufacturing industries
Eco-Model City In accordance with the Second Action Plan, to promote low carbon in business activities such as retailing and manufacturing, we will implement various support measures together with various support measures such as energy saving renovation of stores as well as some support measures I will consider it.
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