From defensive economy to aggressive economy

We try for nurturing of industry making use of rich natural environment of Honcho to plan activation of local economy, promotion of endogenous economy and attraction of establishment by cooperation of agriculture, sightseeing, commerce and industry, establishment support, etc. We will work to expand new employment opportunities.

With the entry into force of TPP11 and the EU-Japan EPA, which is likely to severely impair Japan's farming environment, the impact on Niseko Town and Hokkaido's overall agriculture remains uncertain. Also, considering the bilateral trade talks with the United States and the possibility of the United States returning to the TPP, which are likely to be further external pressures, it is expected that the future of Japanese agriculture will be more severe. On the other hand, major climate changes, such as changes in weather due to global warming and the situation of major disasters in Japan, are gradually affecting the farming environment.Niseko Niseko Town also suffered from heavy rains last June. The consequences, such as reduced crop yields, are significant. We believe that responding to these changing weather conditions must be tackled as an urgent issue. In the future, it will be essential not only to improve the constitution of agricultural management organizations, but also to respond to various risks, such as environmentally-friendly agricultural management and various sales.

In the country, based on the “General TPP-related policy outline” decided on November 24, 2017, the pillars of “Global powers by promoting exports,” “Intensification of domestic industry competitiveness”, and “Agriculture administration new era” are established. We are promoting efforts to promote agricultural exports, strengthen the competitiveness of domestic industries through TPP, etc., and take measures to strengthen our business structure. With this policy, we are asking Japanese farmers to change their farming practices and promoting the switch to agriculture as a growth industry.

Even in Honcho, while utilizing the system of the country appropriately, farmers themselves can see their own agriculture in the future, such as improvement of management environment of agriculture and reinforcement of management constitution, there is a future without losing Niseko character We think that it is important to switch to agriculture, and we will provide positive support as a town. In particular, I think it is important to switch to agricultural management that utilizes the strength of having a resort area that is also a major consumption area, making use of the multi-item productivity of agricultural products that is a feature of Honcho agriculture.

Furthermore, we believe it is important to establish a solid crop rotation system and create farming plans that can disperse management risks such as irregular weather, etc. We will take measures while cooperating with related organizations.
In addition, the shortage of human resources in the field of agriculture has become remarkable, and efforts to develop human resources and securing human resources have become essential, and the acceptance of foreign workers to the field of agriculture following the revision of the Immigration Control Act is also closely watched. At the same time, we will work with relevant organizations to identify measures to secure agricultural human resources while identifying what kind of improvement measures are desirable.

Regarding the state-owned emergency farmland reorganization project, which has reached its sixth year, we will continue to secure budgets and promote smooth business as our top-priority measures, and utilize business systems such as the promotion of advanced agricultural management that promotes year-round construction. Aiming to promote agricultural management that takes advantage of the characteristics of Niseko Town, such as strengthening the constitution of agricultural management itself by improving the efficiency and scale of agricultural management, and aiming for balanced soil creation through soil diagnosis. You.

In addition, we will continue to strive to preserve excellent agricultural land and promote the creation of Niseko Town like agriculture. We will promote initiatives to improve farmers' income, such as “clean agriculture”, agglomeration of farmland and maintenance of agricultural bases, promotion of highly profitable farming, measures to foster leaders, and promotion of the sixth industrialization.
　
In addition, along with the continuation of the Yesscreen rice cultivation support system, the promotion of full ripening compost subsidies and green manure crops, soil preparation measures, regional branding measures for local products in cooperation with tourism, sixth industrialization support, and introduction support for new cultivation technologies. Etc. will continue.

In the case of the Hokkaido Miho-Tobu Earthquake that occurred in September last year, a full power outage occurred in Honcho, and not only residents but also tourists would face great difficulties. September is a tourist season in the fall, and it was expected to get in over the previous year, but due to many cancellations, related business operators have been hit hard.
However, it is possible to minimize the decline due to the positive action of the relevant organizations and business establishments and the implementation of Hokkaido breakouts, such as immediately creating a PR video in the Niseko area and sending out a message. It was possible.

As for the number of incoming customers, it has been flat in recent years, and the total number in 2017 is 1.67 million, and the total number of nights is 630,000. The number of foreign guests visiting Japan is 13,000, and the total number of nights is 218,000. According to the statistics of the Japan Government Tourism Bureau, the number of foreign visitors to Japan in 2020 exceeds 31.19 million in 2030, and the future target value is set to 40 million in 2000 and 60 million in 2000, and continues The maintenance of the tourist reception environment is urgently needed.
　
The “Niseko Tourism Area”, which has been working in a wide area with Kutchan Town and Lankoshi Town, has passed five years from the initial plan, and cooperation in areas such as human resource development and promotion has progressed, but issues such as traffic in the area Is unresolved. In three towns, while maintaining cooperation, we will strive to strengthen the functions of Destination Management Company (DMC) and Destination Management Organization (DMO), and work to solve the problems. .
The Konbu hot spring / Moiwa area of Honcho is designated as a national recreational hot spring area by the country, and cooperation of the hot spring, which is an important tourist resource in the area, and the attractiveness of summer using bicycles is also cooperated in the whole area. We will work on it.

In addition to this, we will also carry out events such as Niseko Halloween sponsored by each group etc. and support various businesses contributing to the promotion of tourism, and as a snow accident prevention measure, it is also very important supporting Niseko tourism in winter. We will also work with relevant organizations on the operation of the Niseko Rule.
In addition, we will review the renovation of the roadside station “Niseko View Plaza”, etc. and strive to properly manage sightseeing-related facilities such as the Niseko Station hot spring “Kiranoyu” and the “ Niseko Town Goshiki Onsen Information Center”.

In recent years, the investment in the Niseko area extends to not only tourism but also commercial facilities, and its economic ripple effect is spreading. In addition, with the increase of business establishments, the shortage of workers and the shortage of housing have become remarkable.
Based on these circumstances, in addition to migration promotion such as U and I turns in town, we decide to work on securing PR of worker while cooperating with related organizations.
In addition, we will continue to support activities for small-scale entrepreneurs such as holding business seminars in cooperation with the Chamber of Commerce and Industry, the country and financial institutions, and operating a business consultation desk, thereby promoting diversity of businesses and attractiveness of the region. We will continue to attract companies, secure services that are lacking in the region, and expand the regional economic base.

In addition to this, the Niseko Chamber of Commerce is newly implementing "Machi seminar" to revitalize the communication between the store and the customers, thereby strengthening the customer's uptake and supporting the town as well. . In addition, we will continue to support the “Kids card business” implemented by the Kira Card Association, and will work to increase contact points between local stores and consumers and tourism businesses and expand regional consumption.

Furthermore, about "you see area consumer life consultation counter" which we set up in Yotei mountain range 7 villages using consumer administration activation fund so that residents do not suffer by unfair invitation etc., consumers hold It has a great effect on solving specific projects. In the current year, we will continue to work with related municipalities to plan further activity PR and consultation services at the consumption consultation service.