From defensive economy to aggressive economy

In order to revitalize the regional economy, we strive to cultivate industries that make full use of the rich natural environment of Honcho, endeavor to promote the endogenous economy through collaboration between agriculture, tourism industry and commerce and industry, and to create a place of new employment I will.

The situation surrounding Japan's agriculture, including the conclusion of the EU-Japan and EPA negotiations and the broad agreement on the TPP11 negotiations, has given rise to concerns about future Hokkaido agriculture. The situation is uncertain. In addition, as Japan's agriculture has been at the mercy of trade negotiations with foreign countries, including bilateral trade talks with the United States and the possibility of the United States returning to the TPP, the environment surrounding Japan is becoming increasingly severe. You. In the future, the results of these negotiations could have a significant impact on the agricultural economy in Hokkaido and Niseko Town, and urgent efforts are being made to improve and strengthen the structure of agricultural management entities.
　
Under such circumstances, the government revised the "comprehensive TPP-related policy outline" that was decided on November 25, 2015 on November 24, 2004 to "new exporting power", "strengthening the competitiveness of domestic industry "New era of agricultural policy" to promote export promotion of agricultural products, strengthen competitiveness of domestic industry through TPP etc., measures to strengthen the constitution, etc. With this policy, there is a high possibility that agricultural management will not go on in conventional farming methods, and change of direction of farming of farmers in Japan is being demanded.
　
Niseko Town, it is important for farmers themselves to actively review their management plans with a view to the future, such as by improving the agricultural management environment and strengthening the management structure while utilizing the national system. We believe that it is necessary to provide active support as an industry that supports the region as a town. In particular, we believe that it is necessary to make the most of the multi-product production of agricultural products, which is one of the characteristics of Honmachi agriculture, and to switch to agricultural management that leverages the strength of having a tourist resort area, which is also a major consumer area.
In addition, consider establishing a firm rotation system, fostering an agricultural management body that can diversify management risks due to unseasonable weather, etc., and considering shifting to agriculture with production risk distribution through multi-item production. It is also necessary to work on establishing a farming system that can sustain sustainable production. For this reason, we will look for agricultural production suitable for Niseko Town in the future and examine what kind of management can be the greatest benefit for farmers.
　
Meanwhile, efforts such as human resource development to cope with the decline of labor force due to recent talent shortages are also important. We will continue to grasp these situations and work towards strengthening the structure of new Honmachi agriculture while trying to collaborate with Hokkaido and JA Yeatsu.
Regarding the national emergency agricultural land restructuring improvement project which celebrated the fifth year, we will continue to promote smooth business promotion as the top priority measures of agriculture, utilize various business systems such as agricultural management advancement promotion project to promote year-round construction, We will promote further efforts to strengthen the constitution of agricultural management itself and increase agricultural management that makes full use of the characteristics of Honcho by making management more efficient and larger scale.
In addition, this year is year of update of agriculture promotion plan and agriculture promotion maintenance plan. While the agricultural situation is changing significantly, we will establish an approach policy to firmly protect and nurture the agriculture in Honcho, continue to work on preserving excellent farmland, and promote the creation of Niseko Town like agriculture.
　
In FY2003, we will continue to actively utilize national policies to promote safe and secure "clean agriculture" in harmony with the environment, utilization of agricultural land and improvement of agricultural infrastructure, promotion of profitable farming, We will promote efforts to improve farm income, such as countermeasures and promotion of sixth industrialization. In addition to the continuation of the Jesus Clean rice cultivation support system, we are promoting comprehensive composting, encouraging green manure crops, measures for making soil, tackling regional branding of local products in cooperation with sightseeing, support for sixth industrialization, introduction of new cultivation technology We will continue to carry out.

Tourists from all over the world visited Niseko during the winter season, and we are showing lively bustle. By this time, due to early initiatives such as attracting overseas tourists, good investment by related businesses, etc., establishing the joint sectors where the townspeople and the town are financed, and the Niseko Resort Tourism Association Inc. I think that it is big. In addition, the creation and management of the official rule "Niseko rule" of the area that was established to prevent avalanche accident in the snowy mountains, the steady activities of the people concerned, looking into the future and being specifically tackled It is becoming possible for many people to enjoy "Niseko" with confidence by establishing the Niseko brand today.
　
In recent years, the number of visitors has continued to grow above the previous year, but in the year ended in the year of 2008 the introduction of the summer season declined and the total number decreased by 20 thousand. However, the number of foreign travelers has increased by approximately 15,000 people, the number of accommodations increased by 30,000 nights, and the number of overnight accommodations has exceeded 200,000 nights, so the trend continues to increase. In addition, the country is strengthening the attraction of foreign tourists, the number of foreign visitors to Japan in 28th in 2008 exceeded 28 million people, furthermore, 40 million people in Heisei 32 years, 60 million people in Heisei 42 The goal is to welcome you. Continued improvement of the acceptance environment for tourists is urgently required.
　
This year, we will work on various measures in light of this situation. Niseko Town This is the final year of the Tourism Promotion Plan, and will consider future policies, taking into account the current state of the tourism industry, which has changed significantly since the time of the previous formulation.
In addition, the "Niseko Tourist Sphere" which is engaged in wide area with Kutchan Town, Ranchige Town will shift to a new business scheme, leaving one year until the 5th year we planned, due to amendment of the law. In addition to working on the area in the same way as PR, attraction activities, and human resource development, we will strengthen the enthusiasm business etc. for foreigners newly.
　
In addition, it aims to become a tourist destination selected for tourists, marketing skills necessary to develop sightseeing measures sustainably, and DMO (Destination Management Organization), an organization with acceptance function, We will continue to strengthen our efforts towards establishing the system.
　
Besides this, we will support events such as Niseko Halloween organized by each organization, support various projects that contribute to tourism promotion, and also to operate the "Niseko Rule" which is an avalanche accident prevention measure to ensure the safety of snowy mountains We will also work in cooperation with every part of the concerned parties.
In addition, we will work to materialize the development of Michi-no-Eki Niseko View Plaza, renew the incidental facilities of Kiranoyu, and properly manage and operate tourism-related facilities such as the Niseko Town Goshiki Onsen Information Center.

In recent years, various investments are concentrated in the Niseko area centering on tourism projects, but last year there were also production facilities, commercial facilities, large rental houses built in urban areas and neighboring areas, such as economic spread The effect is spreading greatly. In addition, although the lack of workers has become obvious nationwide, the Niseko area is also the top class effective job openings ratio in Hokkaido. Based on these circumstances, in the town, we aim to establish a sustainable economic foundation and work on various measures in cooperation with related organizations such as the country.

In particular, in cooperation with the Chamber of Commerce and Industry, national and financial institutions, we will support business enthusiasm by opening business seminars and operating the entrepreneurial counseling desk to improve the diversity of business operators and the appeal of local communities. In addition, we will continue to attract enterprises, secure services that are short in the region, and work on expanding regional economic base and employment.

Besides this, in cooperation with the Chamber of Commerce and Industry, in cooperation with the Chamber of Commerce and Industry, such as providing support for the Kids Card Business, which the Kira Card Association continues to implement, with a view to further penetration and advanced use of the Kira Card which renewed the system last year, And consumers, tourism operators to increase contact points and work to expand consumption within the region.

Furthermore, in order to prevent town residents from suffering due to unfair solicitation etc., we are using the Consumer Government Promotion Fund to promote the "Consumer Consultation Window in Yeotei Region" set up at 7 towns and villages of Mt. Yotei including Honcho , It is showing great effect in solving individual specific issues that consumers have, and this year we will continue to cooperate with related municipalities to further promote PR consultation service and consultation services.