"Enjoy Niseko in the summer! A day trip around Niseko Town with B.B."

The Hokkaido Nippon-Ham Fighters' support project for local municipalities, "Hokkaido 179 Municipalities Support Ambassadors," began in 2013 and will be renewed as the "Hokkaido Support Ambassador Project" in 2023. The project involves players cooperating with local revitalization efforts, and 20 municipalities in the Shiribeshi region have been selected as the implementation area for 2025.

The town has appointed B.B., the mascot character for the Hokkaido Nippon-Ham Fighters, as the "Niseko Town Tourism Ambassador" and is implementing "The HOME - B.B. Future Ambition Project" to promote the town's attractions by experiencing Niseko Town while interacting with local residents.

As part of this project, on August 11th we held the "Enjoy Summer in Niseko! A Day Tour Niseko Town with B.B." Produced by B.B., this program allowed people to fully enjoy summertime Niseko Town, and many people from both inside and outside Hokkaido participated. Everyone was blessed with good weather, and despite the heat, they experienced Niseko Town 's activities and cuisine. Thanks to B.B., everyone seemed to enjoy their experience in Niseko Town to the fullest. Thank you to everyone who participated.

Please come visit Niseko Town in the summer!

The details of this initiative are also introduced on the B・B blog. Please take a look.