Concluded a comprehensive partnership agreement with Deloitte Tohmatsu Financial Advisory LLC regarding urban development

On May 13, 2024, Niseko Town signed a comprehensive partnership agreement with Deloitte Tohmatsu Financial Advisory LLC (Chiyoda-ku, Tokyo), a member of the Deloitte Tohmatsu Group, regarding the promotion, development, and livability of the town.
[Background and Objectives]
Niseko Town is surrounded by Mt. Yotei and Niseko Annupuri, and is a town blessed with nature, thriving in agriculture and tourism. Many tourists visit in winter in search of high-quality powder snow, but one of the issues is that consumption and investment are flowing out of the region due to a lack of options within the region.
For future sustainable town development, it is important to promote economic circulation within the region by creating businesses and industries that utilize Niseko Town 's local resources, while also promoting the movement toward independence of the local economy by encouraging the attraction and collaboration of companies that share Niseko Town 's town development philosophy and want to work together.
Therefore, by entering into a comprehensive collaboration agreement with Deloitte Tohmatsu Financial Advisory LLC, which has knowledge and experience in public-private partnerships aimed at resolving local issues and revitalizing the region, we aim to utilize the resources and human capital unique to Niseko Town to promote sustainable industrial development and promote the development of the local economy.
[Contents of the Agreement]
・Matters that contribute to economic revitalization in Niseko Town
・Matters related to the expansion of next-generation educational content for Niseko Town
・Matters related to promoting Niseko Town 's branding both domestically and internationally
- Other matters to be determined through discussion
We will cooperate and work together on the above matters.
【About the future】
The specific initiatives under this agreement will be implemented within the Niseko Heart Lab* framework, which aims to promote sustainable urban development in Niseko Town, and will be pursued in consultation with Deloitte Tohmatsu Financial Advisory LLC.
(※) Niseko Heart Lab is a partnership framework with various companies and organizations that sympathize with Niseko Town 's idea of sustainable town development, and mainly involves "official partners," "donations," "human resource dispatch," etc. In addition, we believe that not only will we collaborate with Niseko Town through partnerships, but that increasing opportunities for exchange and collaboration between companies and organizations that have deep ties with the town will also lead to sustainable town development.