Sustainable Tourism (Sustainable Tourism)

A sustainable tourism project led by the townspeople of Niseko Town has begun. For details on what kind of efforts are being made, please see the article from the URL below!

[Official] Hokkaido Niseko Town note
The start of a sustainable project "NIS-ECO" in which volunteers collaborated in Niseko Town, Hokkaido

Holding a sustainable tourism program in Niseko Town, Hokkaido, an SDGs future city and Eco-Model City

Regarding sustainable tourism in Niseko Town, the efforts of townspeople and businesses in the town are introduced in the January issue of Public Relations.
In fact, sustainable tourism is very relevant to our lives. For more information, please see the following link, Public Relations Niseko January 2023, pages 3 and 4.

Newsletter Niseko January 2023

Conducting GSTC official training to think about sustainable tourism and learn how to put it into practice.

2021 GSTC Official Training

2022 GSTC Official Training

 

We have been awarded the Top 100 Sustainable Tourist Destinations in the World by the International Organization for Sustainable Tourism "Green Destinations" (Netherlands) for the second consecutive year.

Today, one in ten people in the world is involved in tourism. Green Destinations is an international organization (non-profit organization) that supports and encourages efforts to improve the impact of tourism on the region in the fields of "culture, society, economy and environment".

About Green Destinations

Global Green Destinations Days 2021
Niseko Town hosts the second day of the annual four-day international tourism event "Global Green Destinations Days 2021" hosted by Green Destinations, an international organization for sustainable tourism. We presented a case study of Niseko Rule initiatives.

Event Day 2: Niseko Town Host and Case Study (YouTube)

Meet the Hosts of GGDD 2021
Niseko Town participated in the "Climate Change Countermeasures in Tourist Destinations" symposium sponsored by Green Destinations. The five pillars of the Glasgow Declaration (measurement, decarbonization, regeneration, cooperation, and finance) in Niseko Town tourism are being moderated by Mr. Jeremy Smith, the drafter of the Glasgow Declaration. Was discussed.

Meet the Host (YouTube)

At the United Nations World Tourism Organization (UNWTO) General Assembly, 44 "Best Tourism Villages (BTVs)" were announced from 75 member countries and 174 regions. From Japan, Niseko Town, Hokkaido and Miyama Town, Nantan City, Kyoto Prefecture were selected.

BTV is an UNWTO initiative to find areas that leverage the strengths of tourism to implement tourism projects in new ways, in line with the United Nations Sustainable Development Goals (SDGs).

The selected areas (including Niseko Town) were evaluated by the BTV advisory body based on the following nine evaluation areas (44 selected areas received a total of 80 points or more out of 100 points). ..

・ Culture / natural resources
・ Promotion and conservation of cultural resources
・ Sustainability in the economic field
・ Sustainability in the social field
・ Sustainability in the environmental field
・ Potential and development of tourism ・ Strengthening the value chain
・ Governance in the tourism sector
・ Access infrastructure
・ Public health, security and safety

Certification as "UNWTO Best Tourism Village":
This certification has a well-known culture and natural resources, preserves and promotes values, products and lifestyles rooted in the local community, and in all aspects of the economy, society and environment. It is recognized as an outstanding example in the region, including a clear commitment to innovation and sustainability.
 

On November 4, 2021, the Glasgow Declaration on Tourism Climate Change Countermeasures was announced at the 26th Conference of the Parties to the United Nations Climate Change Framework Convention (COP26).

The Declaration states that the tourism sector will accelerate climate change measures in the tourism sector, halve carbon dioxide (CO2) emissions in the tourism sector over the next decade, and achieve "net zero emissions" by 2050. The purpose is to commit to the powerful actions of.

Niseko Town is the only Japanese municipality to sign the first sign.

Glasgow Declaration in Tourism
About the Glasgow Declaration

What is the Japan Tourism Agency Commissioner's Award?

Commendation to individuals and groups that have contributed to the promotion and development of tourism, such as creating attractive tourist destinations and disseminating their appeal.
 

< Niseko Town >

Formulated a Niseko Town tourism promotion vision with the aim of creating a sustainable tourist destination. Regional cooperation is promoted through questionnaire surveys, SDGs training, symposiums, etc. Through the employment of a “Sustainability Coordinator,” we carry out initiatives in line with international standards. I also created assessments, proposed improvements, and disseminated information.

As a member of the Japan "Sustainable Tourism" Regional Council, Niseko Town is taking on the challenge of creating a sustainable tourism area as a wide area, such as professional support, sharing of knowledge, knowledge and information, and promotion of cooperating local governments. increase.

What is the Japan Regional Council for Sustainable Tourism?
Implement pioneering commitments to international standards for sustainable tourism
It is an alliance organization of local governments.
In addition to Niseko Town, it consists of eight municipalities: Ozu Teshikaga Town in Hokkaido, Kamaishi City in Iwate Prefecture, Obuse Town in Nagano Prefecture, Miyazu City in Kyoto Prefecture, Miyoshi City in Tokushima Prefecture, Oguni Town in Kumamoto Prefecture, and Yoron Town in Kagoshima Prefecture.