"Love Vegetables Niseko Vege" launches on December 1st, proposing a new way to enjoy vegetables grown Niseko Town

The Niseko View Plaza Direct Sales Event, which brings together over 50 farmers*1 from Niseko Town, will be launching "Niseko Vegetables in Love" on December 1st, allowing people to enjoy the unique characteristics of vegetables grown Niseko Town.

A distinctive feature of Niseko Town vegetables is that they come in a wide variety, and even the same variety can have different flavors depending on the season, allowing you to enjoy a wide range of flavors. For example, since January this year, the Niseko View Plaza Direct Sales has sold 17 varieties of potatoes, 25 varieties of tomatoes, and 36 varieties of pumpkins. Luxury tomatoes are also sold from July to the end of October, and the balance of sourness and sweetness changes depending on the season. "Love Vegetables Niseko Vege" was launched to help people enjoy the unique characteristics of Niseko Town vegetables.
Many customers at the Niseko View Plaza Direct Sales Event have enjoyed vegetables by "enjoying choosing, enjoying the differences, and finding their favorites." This act is very similar to "selecting several favorite sweets at a confectionery shop, looking forward to eating them, and then enjoying the differences at home," so "Love Vegetables Niseko Vege" developed products that use the same type of vegetables in cute sweet-like packaging, allowing customers to enjoy the different flavors.

<Product packaging (outer packaging)>

The first product is the "Kitakamui" potato. This product contains two types of "Kitakamui" potatoes: new "Kitakamui" potatoes (harvest 2025) and mature potatoes (harvest 2024) that have been aged in a pre-refrigerated storehouse for a year. "Kitakamui" is said to be one of the potato varieties whose flavor changes significantly with aging. We chose "Kitakamui" so that you can experience and enjoy this significant change in flavor. The size is the largest at 3L, and one potato can be enjoyed in a variety of ways, such as using half as French fries and the other half in miso soup.
This product, with its cute packaging and the opportunity to enjoy the same variety of potatoes with different flavors, is perfect as a treat or souvenir.

*Left: Comparison of the 3L and S size potatoes included in this product
*Right: The product in its outer packaging and wrapping paper

* Wrapping paper (front) of this product/POP

*Left: Wrapping paper (back) of this product (mature potatoes) Right: Wrapping paper (back) of this product (new potatoes)

While considering ways to allow customers to enjoy Niseko Town grown vegetables more, we wondered if an outsider's perspective might be able to discover the charms of the region. From this perspective, we began consulting with Niseko Town Inc. (hereinafter referred to as POC), a Tokyo-based company that produces products and packaging from a regional and brand perspective, and this was the trigger for this project.
After sharing various information with POC, including the behavior of customers at the Niseko View Plaza direct sales event, the concept and output shown on the previous page were developed from the perspective that "it seems like they are enjoying it like sweets. Let's enhance that experience with our products and packaging."
For the production, including the design of the packaging, POC searched for a company in the prefecture that could understand the tastes of Hokkaido customers when selecting products and could keep logistics costs down, and decided to ask Hokkai Shikosha Co., Ltd.

(1) Niseko View Plaza Direct Sales Event / Product Development and Sales
This is a cooperative of over 60 farmers*1 in Niseko Town, and since its opening, it has been conducting direct sales activities based on the three principles of "safety," "security," and "affordable." It is also committed to using locally produced and locally grown produce, and has achieved that everything sold in the store is "produced in Niseko."

(2) POC Inc. (Shibuya-ku, Tokyo) / Planning, development, and production
We are a strategic design studio that transcends strategy and actual manufacturing, co-creating change for society and brands.
共創型受託事業と自社事業を循環させる実践型アプローチで、構想から実装まで伴走します。

Achievements: Example of planning and manufacturing for a local brand: "Nebuta Fragment Business Card Case" made from upcycled offcuts of colored Japanese paper from the Aomori Nebuta Festival

(3) Hokkai Shikosha Co., Ltd. (Sapporo, Hokkaido) / Design and manufacturing
We provide consistent support from planning to completion, focusing on the production of paper packaging and printed materials.
We specialize in designing highly designed paper boxes that reflect the intentions of the project, as well as printed materials that serve as communication tools to connect people. Founded in Sapporo in 1931.

If you are able to cover the event on the release date of December 1, 2025, we will provide you with a special opportunity to compare the taste of this product.French fries that let you taste the potato ingredients betterThis is done.Tasting times are 10:00 to 12:00 and 14:00 to 16:00.We plan to offer freshly made samples to ensure that you can enjoy the delicious taste. For this reason, samples will not be available all the time, but will be prepared according to the timing of the interview.Schedule in advancePlease note that depending on the circumstances, we may not be able to offer tastings.
　また、取材タイミングによって、本商品のじゃがいもを作っている農家がじゃがいもの選果をおこなっている現場なども取材できます。

Contact for media inquiries
(1) Niseko Town Planning & Environment Division Public Relations Section
55 Fujimi, Niseko Town, Abuta-gun, 048-1595
　TEL 0136-56-8837、E-mail koho@town.niseko.lg.jp

Contact for product and initiative inquiries
(2) Niseko View Plaza Direct Sales Event
Niseko View Plaza, 77-10 Niseko Town Abuta-gun, Hokkaido 048-1544
　TEL：0136-44-3433
Inquiry form: https://nisekoviewplaza.shop-pro.jp/customer/inquiries/new
(3) Niseko Town Agricultural Policy Division Agriculture Policy Section
55 Fujimi, Niseko Town, Abuta-gun, 048-1595
　TEL：0136-56-8841　Email：nousei@town.niseko.lg.jp