Niseko Town Tourism Promotion Plan

Niseko town has long been known as a tourist spot for hot springs in Hokkaido, and during the period of high economic growth, Moiwaski Plaza and Annupuri International Ski Resort are opened, so that it will be in the limelight as a ski resort with Niseko Gran Hirafu of Kutchan cho. became. Although it was influenced by the bubble economy etc, on the way, from the latter half of the Showa 50's the rapid increase of the pension, construction of the ski resort, hotel, golf course and so on advanced. Also, since around 1996, we have worked on projects that make use of regional characteristics such as outdoor and experience programs, tourism demand in summer greatly expanded.
In recent years, the quality of snow quality in the Niseko area became known to foreigners mainly Australian skiers, and the number of foreign tourists in winter for skiing has increased. In addition, the number of tourists from the Asian region has increased in the summer, and the Niseko area became attracting attention as an international tourist destination, and development and investment are becoming active.
On the other hand, the number of visitors to the whole tour has remained flat. Although Niseko Town and surrounding areas have been working on various measures to promote tourism, we have not been able to make full use of abundant tourism resources in the area, common recognition has not been obtained among business operators, We are facing many challenges such as not being able to respond to the needs of tourists in Japan and overseas.
So in the city, we will formulate this plan with the aim of revitalizing the entire region, not only realizing tourism promotion, while considering such various events as tailwinds and tasks.

Revision work

We plan to revise the contents according to the change of the times, and recommended this plan as follows.

Passage

July 17, Heisei 24The 25th Niseko town sightseeing strategy conference
September 11, 2012The 26th Niseko town sightseeing strategy conference
Establish plan revision work group within Niseko town sightseeing strategy meeting
September 20, Heisei 20The 1st Plan Revision Working Group
October 1, 2012The 2nd Plan Revision Working Group
October 10, 2012The 3rd Plan Revision Working Group
October 17, 2012The 4th Plan Revision Working Group
October 25, 2012The 5th Plan Revision Working Group
November 12, 2012The 6th Plan Revision Working Group
November 27, 2012The 7th Plan Revision Working Group
December 5, 2012Exchange views with Niseko Resort Tourist Association
December 11, 2012The 29th Niseko town sightseeing strategy meeting
January 16, Heisei 20The 30 th Niseko town sightseeing strategy conference
February 21, Heisei 20Public invitation and opinion public offering concerning the draft revision (until March 6)
March 11, 2013Explanation to a member of the town council pertaining to the revision plan
March 13, 2013A townspecial opinion exchange meeting on the revision plan
March 19, Heisei 20The 1st Niseko-cho Tourism Council

Revision summary

1. Changing the target figure
"- Whenever you visit you will be healthy and healthy with both your body and mind - a cozy town Niseko"
2. Addition of numerical target
· Comprehensive satisfaction level of tourists The ratio of responding "very satisfied" to 27% in summer, 35% in winter
· The average consumption of tourists is 48,000 yen in the summer and 65,000 yen in the winter
3. Addition of basic strategy of tourism promotion measures
Add 3 items
· 7 Promotion of sports tourism - creation of excitement and exchange by sports -
· Increase in 8 seniors, approaches to decrease in total population ~ Response towards a declining birthrate and aged society
· 9 Distribution of power to stay in Niseko ~ From long-term stay to immigration ~

(At the time of initial establishment) Outline of the plan

Basic philosophy of Tourism Promotion Measures

In Niseko Town, we will tackle measures to promote tourism to cultivate regional forces. Specific measures will be developed based on the following basic idea.
  • Increase the satisfaction of tourists
  • Enrich the lives of townspeople
  • Secure a sustainable regional economy
  • Maintaining nature (environment)

Duration of plan

The period of this program is expected to be 10 years from FY 2009 to FY 2007.

Target figure

- When you visit, you can be healthy and healthy with both physical and mind -
Yu Yu resort Niseko which everyone can sympathize and fulfill

In Niseko Town, by establishing "beautiful nature, landscape, play through the four seasons", "trustworthy delicious meal", "warmly welcoming people", etc., a feeling of fulfillment and a slow feeling of oozing out to visitors We aim to be a resort destination that provides a healing space where you can get.
In addition, townspeople will participate in various activities while realizing that tourism promotion is integral with the revitalization of the region. By establishing people's attractiveness in the area, we aim to improve the value as a resort area, to promote sustainable development of the area while enhancing the charm of living here, to enjoy both visitors and townspeople, I will aim for a region that will become healthy.

Basic Strategy of Tourism Promotion Measures

Many tourists visiting Niseko are not conscious of district differences in the town and the administrative circle with neighboring towns. In consideration of such circumstances, this plan does not divide the town within each district and does not think about it, it has a wide area viewpoint including not only the town but also the surrounding area, so as to maximize the attractiveness of the area I will consider it. Also, in order to raise the comprehensive appeal of the area, not only tourism operators but also people related to other industries (agriculture, commerce, etc.) and townspeople work together to promote tourism, and "cooperation (community connection)" We will develop six basic strategies with the focus on.
  1. Harmony with the environment - Keeping the nature and landscape of the four seasons, in a harmonious resort -
  2. Human resources development / exchange - People cheer the region, people appeal to sightseeing ~
  3. Utilization of regional resources ~ Increasing regional value and revitalizing regional economy ~
  4. Strengthen promotion activities - Strengthen information management system and strategically utilize -
  5. Promotion of wide area tourism - Strengthening attractiveness through wide area cooperation -
  6. Improvement of acceptance environment - Creating an environment where everyone can visit and stay easily -

Result of opinion recruitment

We asked for opinions on the plan, and there was no particular opinion.
There is no amendment to the plan.

Opinion recruitment (public inspection) period: Wednesday, February 18, 2009 to Wednesday, March 4, 2009 (Wednesday)

Recruitment of opinion (ended)

In town, we plan to formulate "Niseko town tourism promotion plan" in March. Therefore, I will publicize the plan and ask for opinions from you. We will publish your opinion on our website etc., we will review the contents and inform you of the results.
Please give us your opinion.

Opinion recruitment (public inspection) period: Wednesday, February 18, 2009 to Wednesday, March 4, 2009 (Wednesday)

How to give us your opinion

· Please let us know in charge
Niseko Town Office Commerce and Industry Tourism Division
Phone number: 0136-44-2121
Fax number: 0136-44-3500
Zip code: 048 - 1595
Hokkaido, Abuta-gun, Niseko-Cho, Fujimi 47​ ​

· Public inspection at the Niseko town office
From Wednesday, February 18, 2009 to Wednesday, March 4, 2009 (Wednesday), the Niseko Town Commerce and Commerce and Industry Tourism Division visits the plan draft.

Status of the formulation committee

9th 2:00 pm on January 27, 2009 (Niseko town ward office room)
The 8th October 29th, 2008 at 7 pm (Niseko town second meeting room)
The 7th July 30, 2008 at 7 PM (Niseko Town Office 2nd Meeting Room)
The 6th July 14, 2008 at 7 PM (Niseko Town Office 2nd Meeting Room)
The 5th May 29, 2008 at 7 PM (Niseko Town Office 2nd Meeting Room)
4th January 31, 2008 7:00 pm (Niseko town second meeting room 2)
The 3rd November 27, 2007 at 7 PM (Niseko Town Office 2nd Meeting Room)
The 2nd September 21, 2007 at 7 pm (Niseko town second meeting room 2)
The 1st meeting on August 28, 2007 at 7 PM (Niseko Town Office 2nd Meeting Room)

Implementation of business establishment hearing

We conduct hearings for business establishments actually engaged in tourism. In the town, we will formulate a plan based on various opinions.
 

Hearing status

January 31Niseko Annupuri Ski Area
February 1Hotel Niseko Ikoio Village
Niseko Northern Resort Annupuri
Niseko Grand Hotel
Hotel Niseko Amakusa no Mori
Hotel Ashiri Niseko
Niseko Annupuri Onsen Yuden Tei
February 21Niseko Moiwa Ski Resort
Niseko Moiwa Towers
Niseko Toyama Prince Hotel

Niseko Town Tourism Promotion Plan Formulation Working

In the town we listen to opinions from many people and think about planning together while thinking together. Working is prepared as a place for anyone to say opinions. In order to make it a highly effective plan, I would like you to have a lot of ideas and ideas that you have.

Part 2

Contents of working
I will think about "Niseko's future image". We will also consider methods for realizing future images.
Anyone can join
Any tourist or townspeople in town can participate. Since reservation is unnecessary, please come to the venue directly. We prepare the materials of contents discussed so far at the venue, so do not worry if you participate from this time. Please give us much feedback.
Date and time of the walking:
December 6th (Thursday) from 1 pm (venue: Niseko Toyama Prince Hotel)
December 13 (Thursday) from 1 pm (venue: Niseko Ikonomura)

1st

Contents of working
Let me know the current situation of Niseko and discuss with you what kind of sightseeing area Niseko aims for.
Participants
Any tourist or townspeople in town can participate. Since reservation is unnecessary, please come to the venue directly.
Holding of working
We will divide target of discussion in area
Annupuri district from 7 pm on Tuesday, November 6
From Wednesday, November 7 (Wednesday) at 7 pm all over the town
November 8 (Thur) from 7 pm Moiwa · Kelp region
Higashiyama area from Thursday, November 15 (Thursday) at 7 pm
The venue is the general training room of the townspeople center

Schedule for planning

Year / monthContents
July 2007Soyokaze communication (off-kuk), announcement of the plan formulation at the home page, public invitation of members
Mid-JulyDeadline for the public recruitment committee
Late JulyHolding the 1st formulation committee committee
AugustStarted survey work, starting working work in each district
February 2008Summary of workings, workings in each district
In MarchHosting urban development townspeople lectures (contents of previous work and future work)
~ DecemberSummary of proposed tourism promotion plan
FebruaryPublic comment plan formulation finished

Tourism Promotion Plan Formulation Committee

The committee is composed of eleven members including public recruitment committee and will conduct various discussions and investigations to formulate tourism promotion plans.

We are looking for members of the formulation committee

【Recruitment has ended】
We are looking for people who will consider "Niseko town sightseeing promotion plan" together in the town.
  • Applicants: Those who can live in the town and attend a meeting during the daytime (usually in the afternoon)
  • Number of recruitants: 2
  • Application deadline: Monday, July 17, 2007
  • Applicants, Inquiries: Niseko Town Office Commerce and Industry Tourism Division
Phone number: 0136-44-2121

(Reference) Niseko town sightseeing promotion plan formulation committee setting outline

(Installation)
Article 1 This summary aims to establish the Niseko Town Tourism Promotion Plan Formulation Committee (hereinafter referred to as the "Committee") and formulate the Niseko Town Tourism Promotion Plan.

(Items to be covered)
Article 2 The affairs under the jurisdiction of the Committee shall be as follows.
(1) About matters related to basic research.
(2) Matters concerning the drafting of tourism promotion plan draft.
(3) Matters concerning draft implementation plan.
(4) Other things concerning items necessary for formulating a tourism promotion plan.

(Organization)
Article 3 The committee shall be organized with eleven members.
2 The members shall be appointed by the town mayor from the persons listed in the following items.
(1) 6 people with insight in tourism
(2) Three people with insight in commerce
(3) Two people who responded to the public offering
3 If the number of persons who responded to the general public invitation in item 3 of the preceding paragraph is less than a constant, taking into consideration the gender and age composition, those who are nominated by the Mayor shall supplement the deficit constants.
(4) The committee shall be chaired by a chairperson and a vice chairman and shall be determined by mutual election of committee members.
(1) The chairperson shall represent the committee and will preside over the affairs.
(2) The Vice Chairperson shall assist the Chairperson and, in the event of an accident, the Chairperson shall represent his / her duties.
(5) The committee shall dissolve upon termination of affairs under the jurisdiction.

(Meeting)
Article 4 The meeting shall be convened by the chairperson as necessary and the chairperson shall be the chairman.
2 The meeting can not be held until more than half of the members attend.
3 The resolution of the meeting shall be decided by a majority of attendance committee members, and in the case of equal number of votes, it shall be decided by the chairman.

(Secretariat)
Article 5 The Secretariat of the Review Committee shall be placed in the Commerce and Tourism Division Commerce and Tourism Division.

(Delegation)
Article 6 In addition to what is prescribed in this summary, the chairperson separately specifies necessary matters concerning the operation of the committee.

Supplementary provision
This instruction shall come into effect as from the date of promulgation.

Inquiries regarding information on this page

Planning & Environment Division Public Relations Hearing Association
TEL:0136-44-2121
FAX:0136-44-3500